Digital Marketing Specialist - E-commerce
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About the Role
Seeking a data-driven Digital Marketing Specialist to execute e-commerce strategies, manage campaigns, and analyze performance metrics for B2B growth.
Key Skills for This Role
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Overview
We are seeking a strategic and data-driven Digital Marketing Specialist E-commerce to lead digital marketing initiatives that grow our 3rd Party E-commerce Sales.
This role will not only be responsible for developing and executing performance marketing strategies and optimizing the campaigns for the end consumer but also planning and execution of brand awareness campaigns with the goal of driving qualified traffic to our products through various digital channels.
The ideal candidate will have a deep understanding of e-commerce buying behaviour in the Middle East, digital marketing tools, and e-commerce platforms, with a proven track record of delivering measurable results.
• Digital Marketing Strategy & Execution
- Develop and execute marketing strategies aligned with business goals (sales, visibility, new product launches, etc.).
- Develop and manage digital and offline marketing campaigns across e-commerce customers including but not limited to, paid media, SEO, social, on-site, CRM.
- Choose the appropriate ad types: Sponsored Products (individual product ads)/ Sponsored Brands (brand + product carousel)/ Sponsored Display (retargeting and competitor targeting)
- Define targeting approach: manual vs. automatic, broad/phrase/exact match, product targeting, etc.
• Content & Campaign Management
- Work with creative and content teams to develop brand pages, product guides.
- Ensure the online catalog is accurate, up-to-date, and merchandised for end consumer needs
- Perform in-depth keyword research using tools provided by customers; identify high-intent, high-converting search terms.
- Optimize product listings with relevant keywords for organic and paid synergy.
- Structure campaigns properly by product type, match type, or goals.
- Continuously optimize campaigns: Adjust bids based on performance (ACoS, ROAS, CPC); Pause low-performing keywords or SKUs; Increase bids on top performers; Add negative keywords to reduce wasted spend.
• Analytics & Reporting
- Track and analyse key metrics such as traffic sources, conversion rates, customer acquisition cost (CAC), and ROI.
- Generate regular performance reports and use data insights to continuously optimize marketing campaigns.
- Monitor competitive landscape and digital trends to stay ahead of B2B e-commerce innovations.
- Track key performance metrics: ACoS (Advertising Cost of Sales); ROAS (Return on Ad Spend); CTR (Click-Through Rate); CVR (Conversion Rate) vs targets.
- Generate weekly/monthly reports to evaluate campaign health and ROI.
- Additional KPIs to track: Increased sales from paid traffic, Improved CTR and conversion rate, Growth in visibility and impressions, Ads impact on total sales.
- Identify trends, opportunities, and areas to cut waste or scale.
- Use performance data to iterate and improve ad creatives and strategy.
- Budget Management
- Allocate and manage advertising budgets across campaigns and product categories.
- Monitor daily spend to avoid overspending and maintain profitability.
- Adjust budget allocation based on product seasonality, inventory, or lifecycle stage.
- Cross-functional Collaboration
- Collaborate with sales manager and customers marketing teams on monthly, quarterly and seasonal marketing plans.
- Obtain regular approvals from brand marketing principals on brand campaigns
- Partner with B2B customers marketing teams as needed in campaign creation and execution.
- Work closely with E-commerce/Sales Managers to align ads with pricing, promotions, and inventory.
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