Digital Marketing Specialist
Skills
About This Role
About the Role
You will own the day-to-day digital marketing for our restaurant and beauty salon brands.
Working hand-in-hand with AI tools (primarily Claude) and a modern marketing stack, you will turn ideas into consistent, high-quality content, paid campaigns, and community engagement across all our channels — in both Arabic and English.
Key Responsibilities
- Plan and run monthly content calendars across Instagram, TikTok, Facebook, and Google for all brands.
- Use Claude to draft captions, ad copy, promotions, newsletters, and review/comment replies, then refine for brand voice.
- Produce visuals and short-form video using tools such as Canva AI, Midjourney/Imagen, and CapCut, and coordinate professional photography when needed.
- Schedule, publish, and monitor content through scheduling platforms, ensuring consistent posting across all accounts.
- Plan, launch, and optimize paid campaigns on Google Ads and Meta Ads to drive footfall, bookings, and ROI.
- Design and execute promotions and seasonal offers (e.g. Ramadan, weekend deals, loyalty programs) end-to-end.
- Manage community: respond to comments, DMs, and Google reviews promptly, escalating sensitive cases.
- Track results (reach, engagement, ad spend, bookings) and deliver clear monthly reports with recommendations.
Requirements
- 2+ years in social media or digital marketing, ideally in hospitality, beauty, or retail.
- Fluent in Arabic and English (writing and editing).
- Excellent working knowledge of social media scheduling and publishing tools such as Buffer, SocialBee, Metricool, Hootsuite, or SocialPilot.
- Strong, proven experience in Google Ads and Meta Ads management and optimization, including budgeting, targeting, A/B testing, and performance tracking.
- Hands-on with AI marketing tools (Claude or similar) for content creation and workflow.
- Comfortable creating visuals and short-form video, with an eye for appetizing food and polished beauty content.
- Organized, self-driven, and able to manage multiple brands simultaneously.
- Nice to Have
- Google and Meta ads certifications.
- Basic photography and videography skills.
- Strong knowledge of the UAE market and loc
- Work Location: Hybrid remote in Dubai
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