Digital Marketing Specialist

Overview

Key Responsibilities1. Strategy & Campaign Management

• Develop, execute, and scale omni-channel digital marketing strategies (SEO, DA, Backlinks , SEM, Paid Social, Email) aligned with overarching business goals.
• Manage and optimize multi-platform paid advertising budgets across platforms like [e.g., Google Ads, Meta Ads Manager, LinkedIn Campaign Manager] to ensure a strong Return on Ad Spend (ROAS). Blog Post and organic lead generation
• Plan and execute A/B testing frameworks across landing pages and ad copies to continuously improve conversion rates and optimize user funnels.

2. Content & Social Media

• Plan, create, and oversee compelling content calendars for [e.g., Instagram, LinkedIn, TikTok, X] that resonate with the target audience and elevate brand awareness.
• Collaborate with internal creative teams or external agencies to ensure cohesive, brand-aligned visual and written messaging.

3. Analytics & SEO

• Monitor, measure, and report on the performance of all digital marketing campaigns using tools like [e.g., Google Analytics 4, SEMrush, Moz].
• Oversee Search Engine Optimization (SEO) efforts, including keyword research, on-page optimization, and technical audits, to drive organic traffic growth.
• Translate raw data and metrics into actionable insights to adjust campaigns in real-time.

4. Email Marketing & Automation

• Design and implement targeted email marketing campaigns, including audience segmentation, drip sequences, and newsletter creation via platforms like [e.g., HubSpot, Mailchimp, Klaviyo].

Qualifications & Skills

• **Experience:** [e.g., 3-5 years] of demonstrable, hands-on experience in digital marketing, specifically handling SEO/SEM, paid media, and content execution.
• **Platform Expertise:** Strong working knowledge of web analytics (Google Analytics) and ad serving/manager tools (Google Ads, Meta Ads).
• **Analytical Mindset:** Exceptional ability to number-crunch, study user behavior metrics, and align data with strategies.
• **Communication:** Excellent copywriting and storytelling abilities with superb written and verbal communication skills.
• **Education:** Bachelor’s degree in Marketing, Communications, Business, or a related field.
• **Certifications:** [Nice-to-have: Google Analytics, Google Ads, or HubSpot Inbound Certifications].
• **Soft Skills:** A self-starter attitude, high adaptability to rapidly changing digital algorithms, and a strong capacity to multitask.

What We Offer

• **Competitive Salary:** [Insert Salary Range / Package]
• **Benefits:** [Insert perks, e.g., Health Insurance, Paid Time Off, Remote Work Flexibility, Annual Performance Bonuses]
• **Growth Opportunities:** Continuous professional development budget (e.g., to attend industry events).
• **Culture:** A collaborative, inclusive, and innovative work environment that welcomes creative ideas and diverse minds.
• Pay: AED2,000.00 - AED4,500.00 per month
• Work Location: Hybrid remote in Dubai (Dubai)