Digital Marketing Specialist

Overview

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Lead brand development initiatives, including brand positioning, messaging, visual identity, and market presence.
• Plan, create, and manage content across websites, social media platforms, email campaigns, and digital advertising channels.
• Utilize AI-powered tools for content creation, copywriting, graphic design, video production, marketing automation, and analytics.
• Manage SEO, SEM, Google Ads, Meta Ads, LinkedIn campaigns, and other digital advertising platforms.
• Monitor campaign performance, analyze data, and provide actionable insights to improve ROI.
• Develop and maintain content calendars and digital marketing plans.
• Coordinate with designers, content creators, videographers, and external agencies when required.
• Conduct competitor analysis and market research to identify growth opportunities.
• Optimize website performance, user experience, and lead generation funnels.
• Create marketing reports and present performance metrics to management.
• Support product launches, events, and promotional campaigns through integrated marketing initiatives.

Ai Tools & Technology Requirements

• Google Analytics 4 (GA4)

• AI-powered SEO tools such as SEMrush, Ahrefs, Surfer SEO, Jasper, etc.
• Marketing automation and CRM platforms

Required Skills & Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field.
• 3-4 years of proven experience in Digital Marketing and Brand Development.
• Strong understanding of social media marketing, content strategy, SEO, SEM, and performance marketing.
• Proven experience in developing and growing brands from concept to market presence.
• Hands-on experience with the latest AI tools and technologies for marketing, content creation, automation, and analytics.
• Proficiency in marketing analytics, reporting, and campaign optimization.
• Excellent copywriting, communication, and storytelling skills.
• Experience managing websites, lead generation campaigns, and digital advertising platforms.
• Ability to manage multiple projects in a fast-paced environment.
• Creative mindset with strong attention to detail and commercial awareness.

Key Success Indicators

• Growth in brand awareness and engagement.
• Increased lead generation and conversion rates.
• Improved digital campaign performance and ROI.
• Successful implementation of AI-driven marketing initiatives.
• Consistent brand positioning across all digital channels.
• Pay: From AED3,000.00 per month