Digital Marketing Specialist

About The Role

Key Responsibilities

• Develop and run multi-channel digital campaigns (SEM, paid social, display, programmatic) and optimise for CPA/ROAS.
• Manage organic channels: SEO, content strategy, blog, social media and community engagement.
• Create, test and optimise creatives, landing pages and conversion funnels (A/B testing).
• Manage email marketing and marketing automation (segmentation, nurture flows, performance tracking).
• Analyse campaign performance and produce actionable reports/dashboards (Google Analytics, GA4, Meta, etc.).
• Implement and maintain tagging, tracking and attribution (GA4, GTM, UTM, conversion pixels).
• Collaborate with design, content and product teams to develop assets and ensure brand consistency.
• Manage external agencies and media vendors; control budgets and ensure delivery against KPIs.
• Stay current with digital trends and recommend new channels/tools to improve ROI.
• Ensure campaigns comply with local regulations and cultural norms.

Qualifications & Experience

• Degree in Marketing, Digital Media or related field, or equivalent experience.
• 2–4 years’ hands‑on digital marketing experience; Doha/GCC experience preferred.
• Proven experience with Google Ads, Meta Ads, SEO tools, GA4, GTM and email/automation platforms.
• Strong analytical skills, Excel competency and experience with dashboarding tools (Looker/Looker Studio, Power BI).
• Good copywriting and creative briefing skills; basic graphic/video editing skills a plus.
• Certifications (Google Ads, Analytics, Meta Blueprint) advantageous.
• Fluent in English; Arabic skills advantageous.
• الراتب المدفوع: QAR٢٥٫١٠ لكل ساعة
• موقع العمل: بشكل شخصي