Digital Marketing Specialist
Role Overview
The role focuses on analytical, performance-oriented digital marketing and paid advertising.
The specialist will drive traffic, engagement, and revenue through experimentation, data analysis, and behavioral marketing.
Key Skills for This Role
Full Job Posting
Role Overview
The role focuses on analytical, performance-oriented digital marketing and paid advertising.
The specialist will drive traffic, engagement, and revenue through experimentation, data analysis, and behavioral marketing.
Performance Marketing and Paid Media
- Plan, execute, and optimize paid campaigns across Google Ads, Meta, LinkedIn, TikTok, and other platforms.
- Manage CPC, CPM, and CPA bidding strategies and improve campaign cost efficiency.
- Improve Quality Score, Ad Relevance Score, engagement metrics, CPA, and ROAS.
Analytics and Optimization
- Analyze campaign data and user behavior using Google Analytics, Tag Manager, Meta Business Suite, and related tools.
- Track CTR, CPA, ROAS, CAC, LTV, and conversion rates.
- Build structured A/B tests for creatives, copy, targeting, and landing pages.
- Translate performance insights into actionable growth strategies.
Behavioral Marketing and Audience Insights
- Apply behavioral psychology principles such as social proof, urgency, authority, and scarcity.
- Segment audiences by behavior and intent.
- Optimize conversion funnels, user journeys, and retention.
- Identify friction points and implement conversion improvements.
Funnel and Marketplace Growth
- Drive acquisition and engagement through digital campaigns.
- Develop retargeting and lookalike audience strategies.
- Support revenue-generating campaigns aligned with commercial objectives.
- Collaborate with Sales and Product teams to maximize advertiser performance.
SEO and Digital Optimization
- Implement SEO best practices to increase organic visibility.
- Optimize landing pages for higher conversion rates.
- Support technical and content improvements with the technology team.
Qualifications and Experience
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 4–6 years of experience in performance marketing or digital growth roles.
- Proven experience managing paid advertising budgets with measurable ROI.
- Strong understanding of digital ad auction systems and optimization mechanics.
- Advanced knowledge of analytics and performance tracking tools.
- Marketplace, classified-platform, or e-commerce experience is preferred.
Core Competencies
- Data-driven decision making and strong analytical and critical-thinking skills.
- Commercial awareness, revenue focus, structured experimentation, ownership, and accountability.
- Ability to operate in a fast-paced digital environment.
Key Performance Indicators
Traffic growth, CPA reduction, ROAS improvement, conversion rate optimization, and revenue contribution.
Campaign efficiency and budget performance.
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