Digital Marketing Specialist

About the Role

Key Responsibilities

• Develop and execute strategies across SEO, SEM, social media, email, and content marketing.
• Manage and optimise paid campaigns on Google Ads, Meta, LinkedIn, and other platforms.
• Own the content calendar and coordinate content creation to increase engagement and brand awareness.
• Analyse performance data using Google Analytics, Meta Ads Manager, and other tools to improve ROI.
• Lead SEO strategy through on-page optimisation, keyword research, and link-building initiatives.
• Execute email campaigns with segmentation, A/B testing, and automation workflows.
• Collaborate with design, product, and sales teams to align marketing with business goals.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• At least one year of digital marketing experience with measurable results.
• Deep expertise in Google Ads, Meta Ads Manager, and organic social media strategy.
• Proficiency in Google Analytics, Google Search Console, and marketing automation tools.
• Strong technical, on-page, and off-page SEO knowledge.
• Experience managing campaigns with significant monthly advertising budgets.
• Strong analytical, reporting, project management, and communication skills.

Preferred Skills

• Google Ads and/or Meta Blueprint certifications are preferred.
• CRM platform experience with HubSpot or Salesforce is preferred.
• Knowledge of conversion rate optimisation techniques is preferred.

Work Location

• The role is performed in person.

Pay

• Compensation is ₹10,000–₹15,000 per month.