Digital Marketing & Social Media Manager

Role overview

Key responsibilities

• Develop and execute digital marketing and social media strategies aligned with business objectives; manage LinkedIn, Instagram, X, TikTok, Facebook, and other relevant platforms.
• Manage the website, including content updates, performance, user experience, and improvement coordination; apply SEO and SEM best practices.
• Create written, visual, and video content and maintain a consistent brand identity.
• Plan and optimize paid digital advertising, including WhatsApp campaigns; monitor KPIs, analyze results, and make recommendations.
• Identify opportunities, tools, and trends; monitor audience engagement and route inquiries appropriately.
• Coordinate and report with internal departments and external partners to align marketing activity with company objectives.

Qualifications and experience

• Bachelor’s degree in Marketing, Business Administration, Media, Public Relations, or a related field.
• At least three years of relevant experience in digital marketing, social media, content, or a related marketing role.
• Proven experience developing and executing digital marketing and social media strategies.
• Strong working knowledge of SEO, SEM, paid social media, digital analytics, content marketing, and audience engagement.
• Experience with website creation and management, Google Analytics, social media insights, and reporting tools.
• Excellent written and verbal communication skills in Arabic and fluent English.

Required skills and tools

• Photography, video production, and short-form content experience.
• Paid advertising campaign and marketing budget management experience.
• Familiarity with website management platforms and digital marketing tools.
• Modern creative and marketing tools such as Canva, Gamma, Adobe Creative Suite, CapCut, HubSpot, or similar platforms are required.

Role objective and application

Employment type

• Full-time.