DIGITAL MARKETING & SEO SPECIALIST

Role overview

Essential expertise

• Strong hands-on Google Ads, SEO, and website management experience and advanced technical knowledge are essential.
• Proven professional experience in Google Ads, SEO, and website management; candidates must demonstrate ability to improve rankings and generate quality leads.
• The role requires independent campaign management and optimization and strong understanding of digital marketing tools and platforms.
• Experience with WordPress or another website content management system.
• Excellent analytical, creative, and communication skills.
• Dental or healthcare marketing experience is an advantage.
• Applicants whose experience is limited to social media posting or content creation will not be suitable.

Advertising, SEO, and website

• Set up, configure, optimize, and manage Google Ads campaigns, including keywords, conversion tracking, budgets, and lead generation.
• Perform technical, on-page, off-page, and local SEO; conduct keyword research and improve organic search rankings.
• Administer the website, update content, configure SEO, optimize performance and landing pages, and maintain the site.
• Manage Google Business Profile, Maps listings, local search visibility, business profiles, and reviews.
• Use GA4 and Google Tag Manager for conversion tracking, traffic analysis, and campaign performance reporting.

Digital marketing and growth

• Manage Instagram, Facebook, LinkedIn, TikTok, and other social platforms; develop content, reels, promotional campaigns, and marketing materials.
• Plan and execute Meta Ads campaigns.
• Strengthen the clinic's online reputation and brand visibility and develop strategies to increase patient inquiries and appointments.
• Monitor advertising performance, lead generation, and return on investment.

Application

• Applicants are asked to provide a CV and details of previous Google Ads campaigns, SEO projects, website management experience, and measurable results.