Digital Marketing Manager

Experience Required

Key Responsibilities

• Develop and execute comprehensive digital marketing campaigns aligned with FMC’s overall marketing strategy and business objectives.
• Manage and optimize SEO, SEM, email marketing, social media, and display advertising campaigns to drive user acquisition, engagement, and growth.
• Collaborate with the creative team to produce compelling content, including landing pages, ad copy, social media posts, and email campaigns.
• Monitor and analyze campaign performance using tools such as Google Analytics, identify optimization opportunities, and deliver regular performance reports to leadership.
• Stay current with the latest digital marketing trends, technologies, and best practices to keep FMC’s campaigns innovative and effective.
• Manage relationships with external agencies and vendors to ensure campaigns are delivered on time, within budget, and to the highest quality standards.
• Partner with the product and development teams to optimize FMC’s offerings for user acquisition and engagement.
• Work cross-functionally with product, design, engineering, and other teams to identify opportunities that enhance the user experience and support business growth.
• Oversee the digital marketing budget and ensure all campaigns are executed efficiently within allocated resources.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on user acquisition, engagement, and performance marketing.
• Deep understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising.
• Proven track record of developing and executing successful digital marketing campaigns that deliver measurable results in user growth and engagement.
• Strong analytical skills with hands-on experience using tools such as Google Analytics to track, measure, and optimize campaign performance.
• Excellent project management abilities with the capacity to handle multiple campaigns and priorities simultaneously.
• Outstanding communication and collaboration skills, with a demonstrated ability to work effectively across cross-functional teams.
• Experience managing external agencies and vendors.
• Prior experience in a fast-paced startup or high-growth environment is a plus.
• Experience in the mobile app, online media, or digital content industry is a plus.
• If you are a creative, data-driven Digital Marketing Manager passionate about driving brand growth and engagement through innovative digital strategies, we encourage you to apply for this opportunity at FMC.