Digital Marketing Manager

Role overview

Responsibilities

• Plan and execute digital marketing strategies for IT and software products and services.
• Manage SEO activities, including keyword research, competitor analysis, audits, website optimization, organic rankings, traffic, and lead generation.
• Create and optimize Google Ads campaigns and plan, run, and optimize Meta Ads campaigns.
• Monitor CPL, conversions, CTR, ROI, and other campaign metrics; develop social media strategies and manage digital content.
• Use and explore AI tools to create or edit images, videos, social creatives, marketing content, and promotional materials.
• Work with sales and content/design teams to generate quality leads; monitor website performance and prepare reports.
• Stay informed about search, paid advertising, social media, and AI marketing trends.

Required skills and qualifications

• Strong hands-on knowledge of on-page and off-page SEO, plus understanding of technical SEO and website optimization.
• Experience creating and optimizing Google Ads and Meta Ads/Facebook/Instagram Ads campaigns.
• Knowledge of keyword research, competitor analysis, link building, backlink analysis, guest posting, and directory submissions.
• Familiarity with Google Search Console, Google Analytics, SEMrush, Ahrefs, Ubersuggest, or similar tools.
• Experience in lead generation and conversion optimization; ability to create or coordinate SEO-friendly content.
• Hands-on experience with AI tools for image and video creation or editing, and understanding of social media platforms and digital content.
• Strong analytical, problem-solving, written and verbal communication skills; able to manage multiple campaigns and meet deadlines.
• Bachelor's degree in Marketing, Digital Marketing, Business Administration, Mass Communication, Computer Applications, or a related field.

Preferred profile

• Candidates with 1–3 years of hands-on digital marketing or SEO experience are preferred.
• IT, software, or technology company experience is preferred.
• Comfort independently handling SEO, Google Ads, and Meta Ads; practical AI marketing tool knowledge and a data-driven approach are sought.
• Digital Marketing, SEO, Google Ads, Google Analytics, or related certification is an added advantage.
• Willingness to learn and experiment with new digital marketing and AI tools.

Location and work mode

• Location: Lucknow.
• Work mode: Onsite; work location is in person.
• Interview process: Face-to-face only.

Compensation

• Pay is ₹25,000–₹30,000 per month.