Digital Marketing Manager

Role overview

Key responsibilities

• Build and own quarterly digital marketing plans, including channel priorities, budgets, and targets; generate qualified leads for business development.
• Plan and optimize LinkedIn campaigns for B2B decision-makers, including Lead Gen Forms and Document Ads.
• Run consumer campaigns on Meta, Google, and YouTube, including festive and seasonal campaigns.
• Own search visibility, including on-page SEO and technical website health; apply AEO and GEO principles.
• Manage the content calendar and brand voice across LinkedIn, Meta, and YouTube; brief design and video teams.
• Set measurement frameworks and report weekly on campaign performance, organic metrics, spending, and observations.

Qualifications

• 4–7 years of hands-on digital marketing experience, including at least one year guiding or reviewing another marketer's work.
• Experience in both B2B lead generation and consumer or e-commerce marketing is required.
• Experience with Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager; the posting calls LinkedIn Campaign Manager a must.
• Working command of Google Analytics 4, Google Search Console, campaign reporting, SEO, and working knowledge of AEO and GEO.
• Bachelor's degree in marketing, mass communication, or a related discipline is listed under qualifications as preferred.

Skills and requirements

• Comfortable with SEO on hard-coded websites and WordPress and WooCommerce, using AI tools in content and campaign workflows, and social scheduling tools such as Buffer or Later.
• Strong written English, data interpretation, campaign refinement, organization, and ability to work independently in a growth-stage environment.
• Able to manage and develop a junior marketer, including providing direct feedback.
• WooCommerce or Shopify, product feeds, shopping campaigns, YouTube channel growth, and food, FMCG, gifting, or education experience are advantages.

Workplace

• On-site work is required in Hyderabad; office presence is mandatory.

Compensation

• CTC is ₹7.00 lakh to ₹9.00 lakh per annum, based on experience and demonstrated skills.

Languages

• English and Hindi are listed; Telugu is preferred.

About the opportunity

• The employer describes the role as offering ownership of digital marketing plans and budgets across B2B lead generation, D2C e-commerce, podcast growth, and mentorship marketing.