Digital Marketing Manager
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Key skills for this role
About the Role
We’re looking for an experienced Digital Marketing Specialist with hands-on experience running lead generation campaigns for the Dubai real estate market. This is not a general digital marketing role.
Key Skills for This Role
Full Job Posting
Overview
We’re looking for an experienced Digital Marketing Specialist with hands-on experience running lead generation campaigns for the Dubai real estate market.
This is not a general digital marketing role.
We’re looking for someone who understands the unique challenges, compliance requirements, and lead generation strategies used by Dubai real estate agencies and developers.
Role Overview
As a Digital Marketing Specialist, you will be responsible for planning, launching, optimizing, and reporting on paid advertising campaigns across multiple advertising platforms.
You’ll also play an important role in helping shape Campiq by providing real-world insights into how real estate professionals run advertising campaigns.
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Required Experience
- 2–3+ years of hands-on experience running paid advertising campaigns for Dubai real estate companies, brokerages, developers, or property marketing agencies.
- Strong experience generating qualified buyer, seller, rental, and off-plan leads.
- Proven experience managing advertising budgets and optimizing campaign performance.
- Strong understanding of the Dubai real estate market.
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Platform Experience
Must have experience with:
• Meta Ads (Facebook & Instagram)
- Google Ads (Search, Performance Max preferred)
- Nice to have:
- LinkedIn Ads
- TikTok Ads
• X (Twitter) Ads
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Technical Skills
- Campaign creation and optimization
- Lead generation campaigns
- Audience research
- Keyword research
- Campaign tracking
- Attribution
- UTM tracking
• Google Analytics 4 (GA4)
- Meta Pixel
• Meta Conversions API (preferred)
- Conversion tracking
- Landing page optimization
- A/B testing
- Budget optimization
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Compliance Knowledge
Must have a strong understanding of advertising policies related to real estate.
• Meta Special Ad Category (Housing)
- Google Ads Housing policies
- Ad approval processes
- Restricted targeting
- Real estate advertising best practices
- Lead generation compliance
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Responsibilities
- Plan, create, launch, and optimize paid advertising campaigns.
- Manage Meta Ads campaigns for buyer, seller, rental, and off-plan lead generation.
- Manage Google Ads Search campaigns.
- Conduct keyword and audience research.
- Develop campaign strategies based on business goals.
- Create and optimize campaign structures.
- Write or review ad copy.
- Work closely with designers to develop high-performing creatives.
- Implement and verify conversion tracking.
- Configure attribution and reporting.
- Monitor campaign performance and recommend improvements.
- Produce weekly and monthly performance reports.
- Conduct competitor and market research.
- Stay up to date with advertising platform updates and policy changes.
- Identify new campaign opportunities and growth strategies.
- Assist in testing and validating new features within Campiq.
- Provide feedback on product improvements based on real campaign experience.
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Preferred Qualifications
- Experience working directly for a Dubai real estate brokerage or developer.
- Experience managing campaigns with monthly budgets of AED 50,000+.
- Familiarity with CRM platforms used by real estate companies.
- Experience working with lead generation funnels.
- Understanding of sales attribution and conversion optimization.
- Experience with landing page builders and CRO.
- Strong analytical mindset.
- Excellent communication skills.
- Ability to work independently in a fast-paced startup environment.
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What Success Looks Like
- The successful candidate will:
- Generate high-quality leads at competitive acquisition costs.
- Continuously improve campaign performance through testing and optimization.
- Maintain accurate tracking and attribution across campaigns.
- Ensure campaigns comply with advertising platform policies.
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