Digital Marketing Manager

About this Role

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across various channels (e.g. social media, email, SEO, paid advertising)
• Develop and implement SEO strategies e.g. improving organic search rankings (Google, LinkedIn, Supply Chain / Procurement digital sites)
• Manage and update the Arkestro website, including optimizing landing pages and website content for conversions; and, analyzing website traffic and user behavior to identify areas for improvement
• Build and refine lead funnels and nurturing workflows in CRM tools e.g. HubSpot, Salesforce
• Manage paid advertising campaigns (e.g., Google Ads, LinkedIn ads, 6sense ads)
• Track, analyze and report on campaign performance using data to guide experiments and make recommendations for improvement
• Manage a team of digital marketing consultants to execute and deliver against our business priorities
• Ensure consistent brand voice and design across all channels, maintaining a unified and cohesive identity in all marketing materials and communications
• Thrive in a fast-paced environment and be ready to wear multiple hats, stepping in to support high-priority initiatives beyond core responsibilities

Qualifications

• 5+ years experience working in digital marketing, ideally for a SaaS company
• Experience with CRM, marketing automation, and analytics platforms (Hubspot is a must)
• Experience with Intent Marketing platforms such as Zoominfo, 6Sense, etc
• Proven track record of delivering projects on time for executive-level teams
• Ability to work in a fast-paced environment within a growth stage company and passion to work with disruptive technology
• Ability to prioritize, multi-task and manage time efficiently
• Exhibit a keen eye for detail in designing documents, website layouts, ads, and social media cards, ensuring visually appealing and on-brand assets.
• Arkestro is committed to providing our employees with a benefits package designed to give you the flexibility you need to ensure a healthy life/work balance. Arkestro offers our employees great benefits and perks, including, but not limited to:
• Competitive salary and startup equity
• Medical, Dental, Vision insurance premiums covered up to 100% (employee only)
• 401K discretionary employer matching
• Unlimited PTO
• A remote-first team with regular opportunities to get together in person for team building, design sprints, and customer visits
• Annual budget of $1,000 for learning and professional development
• Diverse, inclusive, highly collaborative, and vibrant culture
• Please note this job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described and that additional tasks may be assigned to the employee from time to time; or the scope of the job may change as necessitated by business demands. Arkestro reserves the right to change duties, responsibilities and activities at any time with or without notice.