Digital Marketing Lead

Overview

Job Purpose

• The Digital Marketing Lead supports the Digital Marketing Section Head in implementing and delivering the museum’s digital marketing strategy across all digital verticals. The role has a strong executional and project leadership focus, with particular emphasis on influencer and celebrity management, photography and videography production, campaign and paid media management, and cross-channel digital delivery.
• The role ensures that digital initiatives are delivered to a high standard, aligned with the museum’s brand, narrative, policies and KPIs, while supporting continuous optimisation, innovation and collaboration across the wider Marketing and Communications team.

Responsibilities

• **Influencer and Celebrity Management:**
• Manage influencers and celebrities via appointed agencies, ensuring brand alignment, compliance, campaign delivery, and performance reporting
• **Photography, Videography and Production Management:**
• Lead end-to-end production of photo and video assets, manage suppliers, ensure quality delivery, and oversee digital asset governance across the museum
• **Digital Paid Media:**
• Support paid media strategy and execution with agencies, including briefing, optimisation, budget pacing, performance tracking, and reporting
• **Campaign Management:**
• Lead end-to-end digital campaign delivery across owned, paid, and earned channels, coordinating stakeholders, optimising performance, and contributing to insights and reporting
• **Social Media:**
• Support social media strategy, daily operations, content governance, creative development, performance review, and optimisation across platforms
• **Website and App Content Optimisation:**
• Support content optimisation and updates across website and app based on performance data, user behavior, and campaign needs
• **CRM and Digital Engagement:**
• Support CRM planning and execution, including audience-led campaigns and bilingual email content development
• **Digital Signage and Surveys:**
• Support digital signage content and digital survey creation, deployment, and analysis
• **Reporting:**
• Contribute to cross-channel digital marketing reporting, insights dashboards, and reporting platform development
• **Additional and Innovation-Focused Responsibilities:**
• Support digital innovation initiatives, pilot projects, workflow optimisation, and the use of AI tools in line with the museum’s digital roadmap
• **Administrative and Management Responsibilities:**
• Support RFPs, agency onboarding, budget and KPI tracking, timelines, approvals, documentation, and governance processes

Required Qualifications And Experience

• Bachelor’s degree in Marketing, Digital Marketing, Communications or a related field
• Minimum of 5 to 7 years of experience in digital marketing, preferably within museums, cultural and tourism
• Proven experience working with agencies and managing multiple digital workstreams simultaneously
• Experience supporting campaigns, content production and paid media delivery
• Experience in influencer and celebrity management