Digital Marketing Lead
Role Overview
The posting describes the role as Digital Marketing Head while the source title is Digital Marketing Lead.
Lead marketing professionals and strategies across SEO, social media, email marketing, and content creation to drive engagement, traffic, and conversions.
Work with clients to understand needs and align digital marketing solutions with their goals.
Key Skills for This Role
Full Job Posting
About the company
WebCastle provides web design and digital services, including SEO, mobile app development, e-commerce, and ERP development.
The company describes a global client base and teams across India, the UAE, and the USA.
Position overview
The posting describes the role as Digital Marketing Head while the source title is Digital Marketing Lead.
Lead marketing professionals and strategies across SEO, social media, email marketing, and content creation to drive engagement, traffic, and conversions.
Work with clients to understand needs and align digital marketing solutions with their goals.
Responsibilities
- Lead digital services for internal and external customers, including paid media, email, and SEO.
- Monitor, report, and analyze campaign performance, including attribution modelling.
- Manage internal and external partner relationships and identify ways to add value.
- Provide technical expertise and lead the Digital Marketing Operations Team in delivering briefs.
- Mentor, develop, and coach team members; champion digital innovation and best practices.
- Evaluate new digital approaches and technologies and pioneer new approaches.
- Oversee paid media, SEO, fulfilment, and email/CRM operations across the group.
- Shape and monitor campaign spend and evaluate performance against spend.
- Support sales pitches with strategic insights to help secure new business.
Qualifications
- At least five years of digital marketing experience with a proven record of success; the experience listing states four years as required.
- Three years of B2B marketing experience and three years of B2C experience.
- Understand CRM, SEO, paid media, and analytics.
- Experience managing multidisciplinary digital marketing teams and improving operating efficiency.
- Commercial-environment experience and strong project management skills.
- Track record in customer excellence, reporting, and actionable insights; account management experience is described as ideal.
- Use technology and data insights to connect brands with customers; bring creativity and problem-solving ability.
- Strong UI/UX understanding and knowledge of web, mobile, and social domains.
- Understand HTML, Google Analytics, and digital reporting.
- Able to prioritize, multitask, work across diverse projects, and operate independently.
Pay
- Pay range is ₹45,000–₹50,000 per month.
Work location
- Work location is in person.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career