Digital Marketing Lead
Role Overview
The role leads a team of marketing professionals developing and executing digital strategies across SEO, social media, email marketing, and content.
The role includes client interactions to understand needs and align digital marketing solutions with client goals.
Key Skills for This Role
Full Job Posting
About WebCastle
WebCastle provides web design and digital services and describes operations in India, the UAE, and the USA.
Its listed services include SEO, mobile app development, e-commerce development, and ERP development.
Position overview
The role leads a team of marketing professionals developing and executing digital strategies across SEO, social media, email marketing, and content.
The role includes client interactions to understand needs and align digital marketing solutions with client goals.
Responsibilities
- Lead digital marketing service delivery for internal and external customers, including paid media campaigns, email, and SEO.
- Monitor, report, and analyze campaign performance, including attribution modelling.
- Manage relationships with internal and external partners and seek ways to add value.
- Lead the Digital Marketing Operations Team and provide technical expertise to deliver agreed briefs.
- Manage, mentor, develop, and coach team members.
- Assist sales pitches with strategic insights to help secure new business.
- Champion digital best practices, evaluate new approaches and technologies, and pioneer digital approaches.
- Oversee group operations across paid media, SEO, fulfilment, and email/CRM communications.
- Shape and monitor campaign spend and report and evaluate performance against spend.
Qualifications
- At least five years of digital marketing experience with a proven track record of success.
- Experience requirements also list four years in digital marketing, three years in B2B marketing, and three years in B2C.
- Understanding of CRM, SEO, paid media, and analytics; experience managing multidisciplinary teams and improving day-to-day operations.
- Commercial-environment experience and strong project management skills.
- Experience managing teams that deliver customer excellence, reporting, and actionable insights; account management experience is ideal.
- Experience using technology and data insights to help brands connect with customers.
- Creative mindset, ability to contribute ideas and overcome challenges, and experience in B2B and B2C environments.
- Strong UI/UX understanding and in-depth web, mobile, and social knowledge; understanding of HTML, Google Analytics, and digital reporting.
- Ability to deliver targets across varied projects, prioritize, multitask, and work independently.
Compensation
- Listed pay is ₹45,000–₹50,000 per month.
Workplace
- Work location is specified as in person.
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