Digital Marketing Executive
Key Skills for This Role
Full Job Posting
Working at Lockton
At Lockton, we’re passionate about helping our people achieve their ultimate potential. Our people are curious, action-oriented and always striving to make ourselves and those around us better. We’re active listeners working to ensure understanding and problem solvers developing innovative solutions. If you can see yourself delivering excellent service to clients, giving back to our communities and being a part of our caring culture, you belong here.
Your Responsibilities
- Working with our Performance and Private Clients business, the Digital Marketing Executive will support growth, differentiation and commercial performance of the Lockton brand across multiple customer segments.
- You will be responsible for planning, implementing, and optimising digital marketing campaigns that increase brand awareness, generate leads, drive customer engagement, and support business growth. The role involves managing digital channels, creating engaging content, monitoring campaign performance, and using data-driven insights to improve marketing effectiveness.
- You will be the trusted advisor and key contact for the Performance and Private Clients business for all aspects of digital marketing and work closely with colleagues across different divisions. You will build and maintain relationships with internal and external partners including agencies, car clubs, publications and industry associations as required.
- Working closely with compliance and business stakeholders, you will ensure marketing communications meet regulatory and compliance requirements whilst acting as a brand guardian and ensuring all marketing activity aligns with Lockton's tone of voice.
Qualifications
- You should have:
- Proven experience in a digital marketing or performance marketing role.
- Demonstrable experience managing Google Ads campaigns and Meta advertising campaigns.
- Strong understanding of paid media performance metrics including CPA, ROAS, CTR and conversion rate optimisation.
- Strong knowledge of digital marketing channels including social media, email marketing, SEO, PPC, and content marketing.
- Experience coordinating multiple marketing projects and stakeholders.
- Experience using analytics tools such as Google Analytics.
- Excellent written and verbal communication skills.
- Excellent organisational and project management skills.
- Ability to analyse data and produce actionable insights.
- Proficiency in Microsoft Office applications.
- Strong attention to detail and organisational skills.
- Marketing qualification or equivalent professional experience
- Desirable skills
- Experience with marketing automation platforms.
- Understanding of CRM systems.
- Knowledge of website content management systems (CMS).
- Previous experience within a regulated environment (e.g. insurance or financial services) is advantageous, but not essential.
- Experience working with agencies and third-party suppliers.
Equal Opportunity Statement
Lockton Companies is proud to provide everyone an equal opportunity to grow and advance. We are committed to an inclusive culture and environment where our people, clients and communities are treated with respect and dignity.
At Lockton, supporting diversity, equity and inclusion is ingrained in our values, and we believe that we are at our best when we fully embrace everyone. We strive to cultivate a caring culture that learns from, celebrates and thrives because of our breadth of differences. As such, we recognize that recruiting, developing and retaining people with diverse backgrounds and experiences is vital and enabling our people to thrive personally and professionally is critical to our long-term success.
About Lockton
Lockton is the largest privately held independent insurance brokerage in the world. Since 1966, our independence has allowed us to serve our clients, take care of our people and give back to our communities. As such, our 13,100+ Associates doing business in over 155 countries are empowered to do what’s right every day.
At Lockton, we believe in the power of all people. You belong at Lockton.
How We Will Support You
At Lockton, we empower you to be true to yourself in all that you do. Your success is our success, and we provide opportunities to help you grow and create a rewarding career path, however you envision it.
We are ready to meet you where you are today, and as your needs change over time. In addition to industry-leading health insurance, we offer additional options to support your overall health and wellbeing.
Learn more about your Lockton experience
No Agencies Please
Any Employment Agency, person or entity that submits an unsolicited resume to this site does so with the understanding that the applicant's resume will become the property of Lockton Companies, Inc. Lockton Companies will have the right to hire that applicant at its discretion and without any fee owed to the submitting Employment Agency, person or entity. Employment Agencies, who have fee Agreements with Lockton Companies must submit applicants to the designated Lockton Companies Employment Coordinator to be eligible for placement fees.
About Lockton Companies
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