Digital Marketing Executive

Role overview

Campaigns and optimization

• Plans and executes web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains the organization’s social media presence.
• Measures and reports campaign performance against ROI and KPI goals.
• Identifies trends and insights and optimizes spending and performance.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams on landing pages and user experience optimization.
• Evaluates end-to-end customer experience across channels and touchpoints.
• Identifies conversion and drop-off points and optimizes user funnels.
• Schedules and assigns department work and follows up on results.

Qualifications and experience

• Bachelor’s degree in marketing or a related field.
• Proven digital marketing experience, particularly within the industry.
• Demonstrable experience managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Experience optimizing landing pages and user funnels and conducting A/B and multivariate experiments.
• Solid knowledge of website and marketing analytics tools, such as Google Analytics, NetInsight, Omniture, WebTrends, and SEMrush.
• Working knowledge of ad-serving tools and experience optimizing PPC campaigns on major search engines.
• At least one year of experience with Google AdWords, Snapchat, TikTok, Facebook and Instagram, Twitter and LinkedIn, SEO, and YouTube.

Language skills

• Arabic fluency and very good English are required.
• French is preferred.

Workplace

• The posting states that the role is not remote and that work is in person.

Employment type

• The posting lists full-time and contract, and separately states full-time.