Digital Marketing Executive

Key Responsibilities

• Campaign Management & Optimisation
• Support the Paid Media team in setting up, managing, and optimising campaigns across Google Ads (Search, Display, PMax), Meta (Facebook & Instagram), and Metasearch.
• Assist with day-to-day account tasks including keyword management, bid adjustments, ad copy updates, audience targeting, and budget pacing.
• Support website go-live projects, ensuring tracking, tagging, and paid campaigns are correctly configured at launch.
• Help maintain a core set of customer accounts, staying close to the changing needs of our customers and their questions.
• Ensure paid activity drives good-quality traffic that converts, not just clicks, with a constant focus on ROAS and cost per acquisition.
• Performance, Measurement & Reporting
• Monitor campaign performance using Google Analytics (GA4), Google Ads, Meta Ads Manager, and Looker Studio.
• Measure the impact of your work through continuous testing. A genuine curiosity to understand the results you drive should be a priority.
• Support the production of clear, actionable performance reports for customers and the Ecommerce Managers.
• Flag underperforming campaigns early and propose optimisations to improve efficiency and return.
• Learning, Insight & Best Practice
• Research paid media and digital marketing continuously, with guidance from senior team members, and share findings with the wider team.
• Monitor market trends, platform updates, and algorithm changes across paid channels, identifying what is happening, what the impact is, and what should be adopted as best practice.
• Package strategies and data into easy-to-consume content for the Customer Success team and wider business.
• Feed learnings and improvement ideas back into the Digital Adoption Framework and to the wider Digital team.
• Team & Customer Support
• Work closely with the Digital Operations team on day-to-day paid media tasks.
• Support the Ecommerce Managers in delivering the revenue performance of their digital customers.
• Educate and support the Customer Success team on paid media adoption and best practice.
• Maintain and evolve training resources including video guides, how-to documentation, and drop-in clinics.
• Contribute to blogs, articles, and case studies in collaboration with the Marketing team.
• Meetings & Engagement
• Join monthly calls and attend on-site meetings where necessary for your customers, prospects, or partners.
• Attend calls and QBR meetings with Google, Meta, and other key digital vendors as required.
• Support colleagues on calls or on-site meetings with customers, prospects, or partners when additional paid media input is required.
• Essential Criteria
• Ambition to accelerate your own learning and development, and to help customers grow their online marketing and direct bookings.
• Customer-obsessed, always wants to help resolve issues, get stuck in, and create a great customer experience.
• Organised and dependable, capable of managing multiple tasks and working to tight deadlines with effective time management.
• Motivated self-starter, comfortable working independently and in a hybrid/remote setup.
• Very effective communicator across all levels, internal and external, with strong presentation skills.
• An understanding of the principles of marketing; a marketing degree or an interest in online/performance marketing is highly desirable.
• Competent in the use of Microsoft Office / Google Workspace and comfortable working with data.
• Desirable Criteria
• Interest in performance marketing and ecommerce.
• Interest in or awareness of the hospitality, travel, or lifestyle sectors.
• Relevant certifications (e.g. Google Ads, Meta Blueprint) or a willingness to complete them.
• What are we all about?
• The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what's important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used.
• With over 9,300 talented individuals driving innovation and customer excellence, we’re shaping the future of work. And we want you to be part of it. At Access, people are at the heart of everything we do. We’re committed to creating an inclusive, high-performing culture where everyone feels valued, respected, and empowered to thrive. If you’re excited about this role - even if your experience doesn’t tick every box - you might be exactly who we’re looking for.
• We believe in equality for all and the transformative power of diversity. So why not join our vibrant team, where you can love what you do, love how you live, and most importantly, be authentically you?
• Let’s make a difference together.
• Love Work. Love Life. Be You.