Digital Marketing Engagement Strategy Consultant
Skills
About This Role
Summary
The position requires a
Digital Marketing Engagement Strategy Consultant
to develop and execute strategies for audience acquisition and engagement.
This role is critical in shaping the marketing technology landscape for this globally significant event.
Responsibilities
- Develop and implement digital marketing and audience growth strategies.
- Design the martech and adtech ecosystem for effective engagement.
- Oversee CRM, CDP, and campaign orchestration efforts.
- Foster community engagement and leverage influencer ecosystems.
- Analyze audience segmentation and apply personalization techniques.
- Manage social media operations and utilize listening platforms.
- Perform performance analytics to drive optimization.
- Handle international campaigns and engage multilingual audiences.
Must Haves
- Proven experience in Expo, mega-events, or destination marketing.
- Strong proficiency in digital marketing strategy.
- Experience with CRM, marketing automation, CDP, adtech, and analytics platforms.
- Knowledge of social publishing and influencer management tools.
- Competence in evaluating marketing technology vendors.
- Excellent stakeholder management skills.
- Nice to Have:
- Background in international campaigns across multiple markets.
- Experience in tourism, destination marketing, or public-event ecosystems.
- Familiarity with community-led growth and digital engagement programs.
- Skills in data-driven campaign optimization and audience analytics.
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