Digital Marketing

Overview

Role Description

Digital Marketing & Lead Generation

• Develop and execute comprehensive digital marketing campaigns.
• Generate high-quality leads through organic and paid channels.
• Plan and manage online advertising campaigns.
• Monitor and optimize marketing performance to maximize ROI.

Social Media Management

• Manage and grow company profiles on LinkedIn, Facebook, Instagram, TikTok, X, and other relevant platforms.
• Create engaging content, graphics, videos, and marketing materials.
• Plan monthly content calendars and posting schedules.
• Monitor audience engagement and respond professionally.
• Search Engine Optimization (SEO) & GEO (AI Search Optimization)
• Optimize company website and content for search engines.
• Improve rankings on Google and other search platforms.
• Implement GEO (Generative Engine Optimization) strategies to improve visibility on AI-powered search platforms such as Chat GPT, Gemini, Perplexity, and AI search engines.
• Conduct keyword research and competitor analysis.

Website Management

• Manage and maintain WordPress websites.
• Update website content, landing pages, blogs, and project portfolios.
• Perform basic front-end development using HTML and CSS.
• Ensure website performance, speed, security, and SEO compliance.

Email Marketing

• Create and manage email marketing campaigns.
• Build and maintain email subscriber lists.
• Design newsletters and automated marketing sequences.
• Track campaign performance and conversion rates.

Youtube Marketing

• Manage company YouTube channel.
• Upload, optimize, and promote video content.
• Improve video SEO and audience engagement.
• Analyze channel growth and performance metrics.

Analytics & Reporting

• Manage Google Analytics, Google Search Console, and related tools.
• Track website traffic, conversions, and marketing KPIs.
• Prepare monthly marketing reports and recommendations.
• Analyze campaign effectiveness and implement improvements.

Meta Business Suite & Paid Advertising

• Manage Meta Business Suite and advertising campaigns.
• Create and optimize Facebook and Instagram Ads.
• Conduct audience targeting and retargeting campaigns.
• Monitor advertising budgets and performance.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Digital Marketing, IT, Communications, or related field.
• Minimum 2 years of proven experience in digital marketing.
• Strong expertise in:

• SEO & GEO (AI Search Optimization)

• Google Ads
• Meta Ads
• WordPress

• HTML & CSS

• Email Marketing
• YouTube Marketing
• Google Analytics

• Google Search Console

• Content Creation
• Lead Generation
• Marketing Automation
• Experience in construction, contracting, real estate, or engineering sectors is an advantage.
• Excellent English communication skills (Arabic is a plus).

Preferred Qualifications

• Google Analytics Certification.
• Google Ads Certification.
• Meta Blueprint Certification.
• SEO-related certifications.
• Experience with AI marketing tools and automation platforms.

What We Offer

• Competitive salary package **(based on experience and qualifications)**
• **Note:** Please send your cv to: **info@artagroup.ae**

Application Question(S)

• Could you write a short description of how you would handle this position?

Education

• Bachelor's (Preferred)

Experience

• SEO: 2 years (Preferred)
• HTML, CSS, Wordpress: 2 years (Preferred)
• Digital marketing: 2 years (Preferred)