Digital Marketing & CRM executive

· Manage and maintain websites across all Black Swan Group companies.

· Ensure websites are updated with accurate content, services, promotions, and company information.

· Coordinate with developers and designers for website enhancements and improvements.

· Monitor website performance, speed, security, and user experience.

· Implement SEO best practices to improve search engine rankings and organic traffic.

· Optimize landing pages for lead generation and conversion.

· Track website analytics and prepare monthly performance reports.

· Plan, execute, and monitor WhatsApp marketing campaigns.

· Create customer engagement journeys and automated messaging workflows.

· Manage customer databases and audience segmentation.

· Design and schedule promotional, informational, and follow-up campaigns.

· Monitor campaign performance including delivery rates, engagement, and conversions.

· Ensure compliance with WhatsApp Business policies and customer communication standards.

· Coordinate lead nurturing activities through WhatsApp channels.

· Manage Zoho CRM and related Zoho applications across all group companies.

· Create and maintain lead management workflows, automations, and sales pipelines.

· Monitor lead assignments, follow-ups, and conversion tracking.

· Generate dashboards, reports, and performance analytics for management.

· Configure CRM modules, fields, workflows, and user permissions.

· Maintain data quality and CRM hygiene.

· Support integration between Zoho CRM and websites, WhatsApp, marketing tools, and third-party platforms.

· Provide user support and training to internal teams.

· Support email marketing campaigns through Zoho Campaigns and other platforms.

· Coordinate digital marketing initiatives across multiple business divisions.

· Assist in managing online lead generation campaigns.

· Monitor campaign performance and recommend improvements.

· Support social media lead integration and tracking processes.

· Prepare weekly and monthly reports on:

o Website traffic and conversions

o Lead generation performance

o WhatsApp campaign results

o CRM performance metrics

o Sales pipeline status

· Analyze customer behavior and recommend process improvements.

· Track KPIs and support management decision-making through data-driven insights.