Digital Marketing Coordinator

Reporting to the Digital Marketing Manager, you will play a key role in amplifying our campaigns, products and consumer messaging across paid and earned digital channels, with a core brand focus on Tommy Hilfiger and secondary support across Van Heusen.

Additionally, you will help deliver a consumer-focused, data-led digital strategy aligned with both global and local brand strategies. You will combine creativity with commercial thinking and performance insights to deliver elevated digital executions that create value for our customers.

Based at our Head Office in the heart of the CBD, located at 388 George Street, 2000, this is a full-time hybrid role working from home and in the office weekly.

Please note, this is a fixed term contract ending in January 2028.

Duties & Responsibilities

Coordinate paid and organic social media activity across key digital channels, including Facebook, Instagram, TikTok, Weibo and WeChat.

Partner with external agencies to support the execution of paid social, SEM and Display campaigns aligned with wider marketing plans.

Monitor and optimise campaign performance across awareness, acquisition, engagement and sales, providing recommendations to achieve KPIs and ROAS targets.

Manage campaign setup, tracking and ongoing optimisation within Facebook Ads Manager, including audience targeting and A/B testing opportunities.

Support organic social, influencer content and UGC opportunities across relevant brands.

Monitor and optimise affiliate and third-party digital partnerships, identifying opportunities to drive performance and profitability.

Partner with the CRM team on EDMs, lead generation, re-engagement and CRM/VIP sign-up activity.

Monitor digital budgets and media spend across Paid Social, SEM, Retargeting and affiliates, recommending adjustments where required.

Prepare and maintain digital performance, ROI and campaign reporting, translating results into recommendations for future activity.

Build strong relationships across Marketing, CRM, eCommerce, Retail Operations, IT and external agencies to support the effective delivery of digital initiatives.

PVH is one of the world's largest and most admired fashion companies, connecting with consumers in over 40 countries. Our global iconic brands include Calvin Klein, TOMMY HILFIGER and our Heritage Brands. Our 140-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That's the Power of Us. That's the Power of PVH.

PVH is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications ensuring a strong corporate commitment to inclusion and diversity.

We thank all applicants in advance as only successful applicants will be contacted for an interview.