Digital Marketing Assistant / Digital Transformation Manager

Role overview

Responsibilities

• Assist with digital campaigns, prepare online content, maintain social media platforms, and coordinate promotional activities and marketing materials.
• Monitor campaign performance, analyze marketing metrics, and prepare reports evaluating effectiveness.
• Conduct market research, analyze audience behavior, support website updates, improve online brand visibility, and identify digital customer-engagement opportunities.
• Assess business processes, identify digital improvement opportunities, support technology implementation, and collaborate with stakeholders to streamline workflows.
• Contribute to digital initiatives, track progress, communicate recommendations, and support continuous improvement across marketing and business operations.

Qualifications

• Bachelor’s degree or diploma in Digital Marketing, Marketing, Business Administration, Information Technology, Business Management, or a related field.
• Understanding of digital marketing, online advertising, social media management, and content development.
• Familiarity with Google Ads, Google Analytics, Meta Business Suite, and other relevant platforms.
• Ability to analyze campaign performance and prepare reports; knowledge of SEO, SEM, email marketing, website management, and online audience engagement.
• Understanding of digital transformation, process optimization, and technology-driven improvement initiatives.
• Familiarity with project management, digital collaboration, and workflow tools.
• Strong analytical, organizational, communication, and problem-solving skills; able to coordinate tasks, prioritize, collaborate, and present information clearly.
• Proactive and adaptable, with interest in digital innovation, emerging technologies, customer experience, and continuous improvement.