Digital Marketing Assistant / Digital Transformation Manager

Role overview

Digital Marketing Assistant responsibilities

• Support planning, execution, and monitoring of campaigns across online channels.
• Prepare marketing content, update digital platforms, schedule social posts, and assist with email marketing.
• Coordinate promotions and work with marketing and creative teams to maintain consistent brand messaging.
• Conduct market research, analyze campaign performance, maintain calendars, organize digital assets, and prepare website traffic and audience-behavior reports.
• Identify opportunities to improve online visibility, customer engagement, and marketing effectiveness.

Digital Transformation Manager responsibilities

• Evaluate existing processes, identify digital improvements, develop transformation strategies, and coordinate technology-solution implementation.
• Work with leaders, technical teams, and stakeholders to define objectives and priorities aligned with organizational goals.
• Manage transformation projects, monitor progress, assess business performance, support change management, and evaluate technology impact.
• Contribute to process automation, digital innovation, and technology-adoption strategies.

Qualifications

• Degree or diploma in Digital Marketing, Marketing, Business Administration, Information Technology, Management, or a related discipline.
• Strong understanding of digital platforms, online communication, business processes, and performance measurement.
• Familiarity with social media management, content creation, email marketing, and digital campaign coordination.
• Knowledge of digital analytics, SEO, and online advertising tools is an advantage.
• Digital transformation, process improvement, project coordination, and technology implementation knowledge is beneficial for transformation roles.
• Able to interpret performance data, identify improvement opportunities, and prepare clear reports.
• Proficiency in Microsoft Office and relevant digital productivity tools.
• Analytics platforms, content management systems, project management software, or automation tools are advantageous.
• Strong organization, analytical and problem-solving skills, attention to detail, communication, collaboration, adaptability, and prioritization are sought.
• A proactive attitude, creative thinking, and commitment to continuous learning and innovation are sought.