Digital Marketing Account Manager
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Key skills for this role
About the Role
### **Job Summary** * Monitor and analyze competitive activities to assess any threat to customer engagement * Oversee all projects related to assigned customers (Product Performance and engagement, especially with respect to digital media channels – SEO, SEM, Display, Email, Social, Affiliates) * Monitor performance of products and services to help define action plans to hit KPIs and value growth of engagement * Demonstrate clear understanding and mastery of the airline tec
Key Skills for This Role
Full Job Posting
Job Summary
- Monitor and analyze competitive activities to assess any threat to customer engagement
- Oversee all projects related to assigned customers (Product Performance and engagement, especially with respect to digital media channels – SEO, SEM, Display, Email, Social, Affiliates)
- Monitor performance of products and services to help define action plans to hit KPIs and value growth of engagement
- Demonstrate clear understanding and mastery of the airline technology environment
- Customer success and growth
- Develop a deep understanding of the technical and business challenges customers face to identify opportunities to upsell and increase ACV (Annual Contract Value) of products and services
- Works with Sales department to define upselling strategies and goals for existing customers
- Discuss opportunities for new products with Product Managers to develop products to meet customers’ challenges that might lead to upselling opportunities
- Account management
- Oversee communication with the customer; escalate issues
- Critical review of account performance
- Communicate implemented initiatives; highlight deliveries to the customer
- Act as the primary point-of-contact for customers through the entire customer cycle and build relationships with heads of business, stakeholder departments, and partners to maximize long-term revenue opportunities
- Manage customer expectations
- Be prepared to step in as needed on behalf of other specialized departments in isolated incidents of needed additional support, and maintain sufficient expertise and execution capabilities to do so
- Guide, review and ensure the quality of deliverables to the customer (presentations, analysis, assessments)
- Work closely with Customer Performance Director to staff projects according to customer needs and plan the execution of strategies and tasks
- Reports to the Customer Performance Director, with consistent communication with adjacent departments including Product Implementation, Product/Project Management, Data Analytics, Performance Marketing team, and partners
Required Qualification
- Knowledge in performance marketing reporting tools (Google Data Studio, Google Ads, Tableau, Search Console, Advanced Web Rankings, etc)
- Account management experience and strong enthusiasm for sales and account growth
- Ownership mentality to independently develop and manage customer relationships
- Planning and analytical skills
- Strong performance digital marketing knowledge (SEM, SEO, Display, Email, Social)
- Experience with extensive knowledge of e-commerce technology and analytics platforms (Google Analytics/Adobe Omniture)
- Excellent communication and internal coordination skills
- Strong attention to detail and clear communicator and listener, both in-person and virtually
- Ability to deliver clear and compelling information to senior level and technical airline teams
- A logical, data-driven mindset backed up by a creative and diligent approach to relationship building
- Proficiency in Excel, PowerPoint, Word
- Bachelor’s Degree, ideally in Marketing, Business, Economics or a related field
Desired Qualification
- Experience with B2B SaaS and/or technology products
- Experience managing customers the travel and/or airline technology space
- Be able to communicate in Arabic or another MEA regional language
- **Company:** Blue Ray Printing
- **Employment Type:** Full Time
- **Education Level:** Bachelor
- **Job Type:** Marketing
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