Digital Marketer
Role Overview
Digital Marketer responsible for digital marketing activity across Savaria’s European markets.
Plan, implement and optimise organic and paid channels to increase relevant website traffic, generate high-quality leads and improve conversion performance.
Work with internal teams, agency partners and colleagues across Europe and North America on digital marketing strategy and delivery.
Key Skills for This Role
Full Job Posting
Role overview
Digital Marketer responsible for digital marketing activity across Savaria’s European markets.
Plan, implement and optimise organic and paid channels to increase relevant website traffic, generate high-quality leads and improve conversion performance.
Work with internal teams, agency partners and colleagues across Europe and North America on digital marketing strategy and delivery.
SEO and paid campaigns
- Conduct keyword research and technical and on-page SEO audits; optimise content and metadata, improve internal linking and grow organic visibility and qualified traffic.
- Manage and optimise Google Ads and Bing campaigns, including Search and Performance Max, as well as paid social where appropriate.
- Support digital content optimisation, social media activity and cross-channel campaigns.
Tracking, analysis and optimisation
- Implement, maintain and troubleshoot conversion tracking using GTM, GA4 and advertising platforms.
- Analyse website and campaign data to identify trends and recommend improvements to traffic, conversions, lead quality and acquisition costs.
- Identify opportunities to improve website journeys, landing pages, forms and conversion rates using data analysis and structured testing.
- Produce clear performance reports on SEO, PPC, website analytics and lead generation, translating data into recommendations.
Market and partner collaboration
- Monitor competitor activity and assess digital marketing opportunities across European markets.
- Work with developers and external partners to implement SEO improvements, tracking updates and website enhancements.
- Collaborate with marketing and commercial teams across Europe and North America and with agency partners to deliver business objectives.
Experience and qualifications
- At least two years’ hands-on digital marketing experience, including SEO, PPC and SMO.
- Experience managing and optimising Google Ads or Bing campaigns; Search and Performance Max experience is ideal.
- Solid understanding of technical SEO, keyword research, on-page optimisation and organic search performance.
- Practical GA4, Google Search Console and Google Tag Manager experience, including conversion tracking and troubleshooting.
- Experience in a lead generation-focused B2C business; experience across multiple markets is advantageous.
Skills
- Strong analytical skills and ability to turn data into practical recommendations.
- Understanding of conversion rate optimisation and landing page optimisation.
- Strong communication and stakeholder management skills.
Workplace
- Hybrid working, with two to three days per week in the Leeds office.
Compensation
- The description advertises £45,000–£55,000 plus benefits but does not specify a compensation cadence.
About Savaria
Savaria develops accessibility and mobility products and services intended to support independence, mobility and quality of life.
The role offers the opportunity to develop paid media expertise within an international marketing team.
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