Digital Growth & Content Specialist
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Key skills for this role
About the Role
**Digital Growth & Content Specialist (Individual Contributor)** *(m/f/x) B2B Writing & LinkedIn Experience Required* **Job Location:** JLT, Cluster C, Dubai, UAE **Job Type:** Full-time, Monday to Friday (on-site) **Salary:** Competitive fixed salary, depending on experience, plus standard UAE benefits (employment visa, medical insurance, end of service gratuity) **Company** We are an engineering plastics company based in Jumeirah Lakes Towers (JLT), Dubai, ope
Key Skills for This Role
Full Job Posting
Salary
Competitive fixed salary, depending on experience, plus standard UAE benefits (employment visa, medical insurance, end of service gratuity)
Company
We are an engineering plastics company based in Jumeirah Lakes Towers (JLT), Dubai, operating across Europe, the Middle East, and Asia.
Plastix Factory is our digital B2B platform for engineering and high performance plastics.
It is operational and a strategic pillar of the group's development.
We are looking for a hands-on Digital Growth & Content Specialist who combines strong B2B writing, digital execution, and content ownership.
This is not a strategy role.
This is an execution-driven position.
Strategy and positioning are defined by the CEO.
Your role is to translate them into content, visibility, lead generation, and execution.
This role is designed for professionals who take ownership through execution, not hierarchy.
Job Description
As Digital Growth & Content Specialist, you are responsible for the digital presence of the company group and the CEO.
You produce, edit, and publish content across LinkedIn, websites, newsletters, and digital marketing channels.
You maintain the WordPress sites, execute SEO in-house, support lead generation activities, and help transform technical expertise into visible market presence.
You work directly with the CEO and translate technical input from engineering and development teams into clear customer-facing content.
You also coordinate external freelancers where specialised production support is required.
The objective of this role is to build visibility, generate qualified demand, and support the growth of COMCO EPP and Plastix Factory through digital channels.
A writing-first mindset, strong digital execution, and the ability to ghostwrite for a CEO are not optional — they are essential for success in this role.
1. CEO LinkedIn & Personal Branding
- Produce and publish content for the CEO's LinkedIn profile in his voice
- Capture photo and short video content of the CEO on the go (office, customer visits, trade fairs)
- Build a relevant network of industrial decision makers across UAE, GCC, and Europe
- Manage LinkedIn activity, comments, and engagement
- 2.
- Company LinkedIn (COMCO EPP & Plastix Factory)
- Own and execute the weekly publishing schedule for both company pages
- Translate technical input from engineering and CEO into clear posts and articles
- Coordinate with the Plastix Factory development team to communicate platform updates
- Promote whitepapers, case studies, technical articles, and company initiatives
3. Website & SEO
- Maintain and develop the WordPress websites of COMCO EPP and Plastix Factory
- Build and optimise landing pages
- Execute on-page SEO including keyword research, technical SEO, content structure, and internal linking
- Manage the company blog and newsletter
- Monitor content performance and identify opportunities for improvement
4. Lead Generation & Digital Performance
- Build and maintain lead capture forms, landing pages, and conversion flows
- Ensure inbound leads are correctly recorded and maintained in the CRM
- Monitor website, SEO, newsletter, and social media performance
- Track growth in traffic, leads, subscribers, and engagement metrics
- Prepare and present a concise weekly KPI report to the CEO
5. Marketing Materials
- Maintain the company's catalogue of marketing assets (catalogues, datasheets, presentations, one-pagers)
- Coordinate external service providers (e.g. Fiverr) for specialised layout or production work
- Ensure technical content is reviewed and approved internally
- Maintain consistency across all digital and marketing materials
6. Photo & Video Production
- Produce smartphone photo and short video content for social and web channels
- Perform light image and photo editing for posts, landing pages, newsletters, and websites
- Organise and maintain a structured media library
Your Requirements
- 3 to 5 years of professional experience in digital marketing, content production, B2B communications, or a comparable role
- An active personal LinkedIn presence with demonstrable posting activity over the past six months
- Strong written English; daily writing in different voices is a core part of the role
- Practical experience with WordPress
- Solid understanding of SEO, including keyword research, on-page optimisation, and technical SEO basics
- Working knowledge of Google Analytics and Search Console
- Canva and basic photo editing skills (Photoshop, Lightroom, or equivalent)
- Comfortable producing smartphone photo and short video content
- Working knowledge of AI tools for content production, research, and editing
- Clear, direct, and factual communication style
- Strong self-organisation and ability to manage multiple projects simultaneously
Important Note
- This is not a management role and not a strategy-only position.
- We are explicitly looking for candidates who:
- Write, produce, and publish hands-on, not only brief others
- Take ownership of execution and digital results
- Can ghostwrite for a CEO and switch voices on demand
- Are curious about engineering and industrial topics they do not yet know
- Use AI tools and external resources intelligently to improve speed and output
- Are comfortable working as an individual contributor without a team
- If you have 5+ years of experience as a Marketing Manager or have led marketing teams, this role is unlikely to be the right fit.
Your Benefits
- Full-time position, Monday to Friday (on-site)
- Competitive fixed salary, depending on experience, plus standard UAE benefits (employment visa, medical insurance, end of service gratuity)
- Direct reporting line to the CEO and visibility across all group entities
- Modern office environment in JLT, close to metro access
- Fast decision-making environment with direct exposure to business strategy and execution
- Long-term role with clear development perspective: after 18 to 24 months, the role is reviewed for expansion (potential team support or brand ownership of Plastix Factory) or transition
Application
If you are an execution-driven content and digital professional with strong writing skills and a hands-on mindset, we invite you to apply.
Please submit your application and include your CV, a link to your LinkedIn profile, a short statement on your interest, and a brief writing sample.
Applications by direct message or email will only be considered if referred from within our network.
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