Digital Creative Manager (Food & Beverage)

Job Summary

Creative Strategy & Brand Management

• Develop and implement creative digital marketing strategies aligned with business objectives.
• Maintain brand consistency across all digital platforms and marketing materials.
• Create innovative campaigns to promote restaurant offerings, special events, seasonal promotions, and new product launches.
• Ensure all creative content reflects the brand identity and target audience

Content Creation & Digital Marketing

• Plan, create, and manage engaging content for social media, websites, email marketing, and digital advertisements.
• Oversee photography, videography, graphic design, and content production for F&B outlets.
• Coordinate content calendars and campaign schedules.
• Monitor digital trends and recommend new creative approaches to improve engagement.

Social Media Management

• Manage and grow social media platforms including Instagram, Facebook, TikTok, LinkedIn, and other relevant channels.
• Develop social media campaigns to increase followers, engagement, and customer loyalty.
• Monitor customer interactions and ensure timely responses to comments and messages.

Website & Online Presence

• Manage website content, updates, and promotional landing pages.
• Optimize digital content for SEO and user experience.
• Coordinate with web developers and external agencies when necessary.

Campaign Performance & Analytics

• Track and analyze digital marketing performance metrics.
• Prepare regular reports on campaign effectiveness, engagement, reach, and ROI.
• Use data insights to improve future marketing initiatives.

Team & Vendor Management

• Lead and mentor designers, content creators, photographers, and social media specialists.
• Coordinate with external agencies, influencers, and media partners.
• Manage creative budgets and ensure projects are delivered on time and within budget.

& Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• 8+ years of experience in digital marketing, creative management, or brand marketing, preferably within the F&B, hospitality, or retail industry.
• Strong knowledge of social media marketing, content strategy, SEO, and digital advertising.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) and content management systems.
• Experience with Meta Ads Manager, Google Analytics, and other digital marketing tools.
• Excellent leadership, project management, and communication skills.
• Strong creative vision with attention to detail.

Key Performance Indicators (KPIs)

• Growth in social media engagement and followers.
• Increase in online sales, reservations, or customer inquiries.
• Campaign ROI and conversion rates.
• Brand awareness and digital reach.
• Website traffic and SEO performance.
• Timely delivery of marketing campaigns and creative projects.

Application Question(s)

• Total work experience as a Creative Manager (Food & Beverage)?
• What is your nationality?
• How much is your expected salary?
• You can join immediately?