Company Site
Digital Content Manager
SysKit
GBR
Full-time
Manager
Onsite
Discovered 1 weeks ago
Role Overview
Owns the technical performance, discoverability and optimization of digital content across search, AI-driven discovery and the website.
Combines strong technical expertise in SEO, AEO/GEO, CMS, analytics and conversion optimization with good editorial judgement to improve how audiences find, experience and act on Syskit content.
Full Job Posting
Responsibilities
- Own organic discoverability: develop and execute SEO, AEO and GEO approaches, including search intent, content architecture, internal linking, structured content, on-page optimization and technical SEO fundamentals.
- Drive website performance: use HubSpot CMS confidently to build, manage and optimize pages and content experiences, identifying improvements to journeys, navigation, CTAs and conversion.
- Use analysis to drive action: use Google Search Console, HubSpot, analytics and other search/AI visibility tools to understand performance, diagnose issues and identify opportunities. Turn data into an ongoing optimization roadmap.
- Optimize content: audit existing content and determine what to improve, consolidate, restructure, repurpose or retire based on discoverability, audience need and commercial value.
- Improve conversion: understand CRO principles and use data and experimentation to improve how visitors progress from content consumption to meaningful actions.
- Strengthen digital authority: understand the role of review sites, third-party sources, backlinks, citations and external authority in traditional and AI-driven discovery, and work with Content, Comms and other teams to improve visibility.
- Create and edit content: write, edit and restructure high-quality B2B content when required, working with existing writers as necessary.
- Stay ahead: monitor developments in search, AI discovery and digital content technology, test new approaches and translate meaningful changes into action.
Skills and experience
- Strong understanding of SEO and modern search/discovery practices, including AEO and GEO
- Demonstrable experience working with a CMS; HubSpot CMS experience an advantage
- Comfortable using Google Search Console, HubSpot reporting and web analytics tools
- Understanding of website conversion optimization, user journeys and content UX
- Able to interpret performance data and turn it into practical recommendations
- Understanding of technical SEO fundamentals without needing to be a developer
- Experience using AI and emerging content tools appropriately to improve research, production and optimization
- Strong collaboration skills across Content, Design, Product Marketing, Growth and Marketing Operations
- Strong B2B writing and editorial skills with good editorial judgment
- Curious, experimental and comfortable working in a rapidly changing digital environment
Qualifications
- Strong understanding of SEO and modern search/discovery practices, including AEO and GEO
- Demonstrable experience working with a CMS; HubSpot CMS experience an advantage
- Comfortable using Google Search Console, HubSpot reporting and web analytics tools
- Understanding of website conversion optimization, user journeys and content UX
- Able to interpret performance data and turn it into practical recommendations
- Understanding of technical SEO fundamentals without needing to be a developer
- Experience using AI and emerging content tools appropriately to improve research, production and optimization
- Strong collaboration skills across Content, Design, Product Marketing, Growth and Marketing Operations
- Strong B2B writing and editorial skills with good editorial judgment
- Curious, experimental and comfortable working in a rapidly changing digital environment
About SysKit
Software & SaaS82 employeesFounded 2009
Syskit is a private software company providing Microsoft 365 governance and management solutions to IT professionals and organizations.
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