Digital Content Executive
Role Overview
Support digital platforms, content experiences, and eCommerce across Yas Island Theme Parks and Attractions.
The role focuses on website and CMS content, creative assets, campaign implementation, product launches, user acceptance testing, and platform improvements.
Key Skills for This Role
Full Job Posting
Role overview
Support digital platforms, content experiences, and eCommerce across Yas Island Theme Parks and Attractions.
The role focuses on website and CMS content, creative assets, campaign implementation, product launches, user acceptance testing, and platform improvements.
Responsibilities
- Plan and deliver digital and eCommerce initiatives; translate business needs into requirements and actionable work.
- Manage website and CMS pages, updates, product presentation, and digital housekeeping.
- Coordinate internal teams, agencies, technology partners, and stakeholders; follow actions through to completion.
- Support launches of digital products, offers, functionality, and customer journeys; track defects and contribute to post-launch validation.
- Create and adapt website, landing-page, campaign, product-journey, and other digital content; produce and edit short-form video.
- Support campaigns, UX/UI and website improvements, eCommerce features, performance reporting, SEO, CRM, and competitor benchmarking.
- Maintain content libraries, assets, trackers, status updates, and project documentation; assist with procurement and administration as needed.
Job essentials
- Bachelor's degree in marketing, digital marketing, communications, design, eCommerce, information systems, or a related field.
- Demonstrable experience supporting digital marketing, website content, CMS, or eCommerce initiatives; 2–3 years of relevant experience.
- Experience creating, editing, and publishing digital content; working knowledge of digital marketing and customer-facing digital experiences.
- Strong working knowledge of Microsoft Office and strong English content-writing, editing, and proofreading skills.
- Ability to create or adapt visual and short-form video content, manage CMS content, and maintain brand consistency.
- Ability to manage priorities, communicate effectively, troubleshoot, and work with creative, technical, and non-technical stakeholders.
Desirable experience and tools
- CMS platforms, preferably Sitecore; eCommerce platforms; Adobe Creative Cloud, Figma, Canva, and video editors such as Premiere Pro, After Effects, or CapCut are desirable.
- AI-powered creative tools, GA4, SEO, metadata, tagging, CRM, digital campaign execution, HTML/CSS, and project or issue-tracking tools are desirable.
- Arabic is advantageous but not mandatory; experience in travel, tourism, hospitality, theme parks, attractions, or transaction-led digital businesses is desirable.
- Portfolio examples of website content, visual design, campaign assets, or video work would be an advantage.
Additional capabilities
- Responsive content awareness and ability to review digital experiences on desktop and mobile.
- Creative judgment, attention to accuracy and quality, commercial awareness, customer focus, and ability to work independently and collaboratively.
Organization and audience
The work supports Yas Island theme parks and attractions and involves brand, creative, social media, commercial, agency, and technology stakeholders.
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