Digital and Web Strategist

Responsibilities:

Essential Responsibilities

Lead digital strategy for email, website giving, and peer to peer fundraising initiatives

Manage and optimize digital fundraising campaigns in collaboration with Direct Response and Development teams

Build and maintain donation forms, campaign pages, and event pages

Develop and deploy digital communications, including email campaigns

Manage segmentation, supporter journeys, and digital engagement workflows

Monitor performance metrics and analyze results across platforms, including Google Analytics (GA4)

Lead testing and optimization efforts to improve user experience and conversion

Ensure website usability, accessibility, SEO, and brand consistency

Coordinate with IT and external vendors on digital development, troubleshooting, and system enhancements

Support integration of online donations, events, and constituent data with the donor database

Maintain data security, privacy, and confidentiality standards

Bachelor’s degree in web design, digital marketing, or a related field•3–5 years of experience in website development, digital marketing, or online fundraising

Experience working with nonprofit or mission driven digital platforms preferred

Proficiency in HTML5, CSS3, JavaScript, and Adobe Creative Suite

Experience with nonprofit digital fundraising platforms.

Engaging Networks experience preferred

Strong understanding of analytics, SEO, and digital best practices

Ability to manage multiple projects independently and collaboratively

Strong communication and problem solving skills•Ability to handle confidential information with discretion and professionalism Licensure, Certifications, and Clearances:

Act 31 / Act 33 / Act 34 / Act 73 with renewal

UPMC is an Equal Opportunity Employer/Disability/Veteran