Digital Analytics Lead

Key Responsibilities

• Own and maintain end-to-end e-commerce performance analytics across web and mobile app.
• Analyze digital funnels and customer journeys to identify drop-offs, friction points, and revenue opportunities.
• Track and report on key metrics such as conversion rate, revenue per visitor, etc.
• Use tools such as GA4, content square, and app analytics platforms to understand user behavior and digital performance.
• Define and validate tracking requirements, event taxonomy, and data layer structures in collaboration with Product and IT teams.
• Manage and support tagging implementation through Google Tag Manager (GTM) and ensure tracking accuracy across digital platforms.
• Develop dashboards and performance reports using Power BI, Looker Studio, Tableau, or similar tools for stakeholders across the business.
• Translate analytical insights into clear recommendations to support product, UX, marketing, and commercial decisions.
• Bachelor s degree in computer science, Data Science, Information Systems / IT, Business Analytics or a related field
• Minimum 5+ years of experience in digital analytics, product analytics, or e-commerce performance analytics.
• Advanced expertise in GA4 and digital analytics platforms.
• Knowledge of digital tracking implementations and data layer design.
• Strong understanding of event-based tracking models and data layer architecture
• Managing and validating tracking through Google Tag Manager (GTM)
• Knowledge of JavaScript fundamentals for tracking validation and troubleshooting
• Behavior analytics tools (Contentsquare, Hotjar, FullStory, etc.)
• Data visualization tools (Power BI, Tableau, Looker Studio) and strong SQL skills for querying large datasets.
• Understanding of mobile app analytics tracking frameworks
• Knowledge of data quality validation, tracking audits, and governance
• Strong analytical and problem-solving mindset.
• Commercial awareness and results-oriented thinking.