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Digital Analyst

IAG Loyalty
Crawley, GBR
Full-time
Entry
Onsite
Discovered 2 weeks ago
Digital analyticsDigital journey analysisWebsite and app analyticsFunnels and conversion analysisGoogle AnalyticsAdobe Analytics or comparable platform

Full Job Posting

About IAG Loyalty

IAG Loyalty has Loyalty and Holidays divisions and describes a shared focus on travel and customer experiences.

The Holidays division represents British Airways Holidays; the Loyalty division includes Avios, a loyalty currency used across travel, retail, and financial services.

Opportunity

The Digital Analyst will shape how data and insight improve digital experiences for holiday customers.

This is a standalone analytics role with ownership of the insight agenda and influence over business decisions.

What you'll do

  • Own a rolling digital insight programme, prioritize questions, shape analyses, and recommend actions.
  • Analyze the customer journey across digital entry, content, search, discovery, pricing, and booking; identify engagement and drop-off and investigate why it occurs.
  • Connect digital behavior to customer and commercial outcomes and combine analytics with customer, marketing, loyalty, and commercial data.
  • Partner with product, UX, marketing, commercial, data, and technology teams to turn findings into action and improve measurement.
  • Support and evaluate A/B tests and use evidence to influence website development, customer experience, and trading decisions.
  • Communicate complex analysis clearly to teams and senior leaders, explaining both findings and recommended actions.

What you bring

  • Hands-on experience analyzing digital journeys, websites, or apps, with a solid understanding of funnels, conversion, customer behavior, and digital performance.
  • Experience with Google Analytics; Adobe Analytics or another comparable platform is also highly relevant.
  • Ability to investigate ambiguous business questions, identify needed data, and form a clear point of view.
  • Strong stakeholder and storytelling skills, including the ability to challenge assumptions, influence decisions, and communicate with non-technical audiences.
  • SQL experience is useful but not essential.

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