Digital Acquisition Lead Analyst

Responsibilities:

• Influence decisions regarding Vendor/agency selection, development of creative assets, channel testing strategy and advise the business on which products should be marketed / tested and test design.
• Manage a marketing budget, agency and Vendor relationships.
• Develop campaign strategies and Owns acquisition forecasting and Performance reporting for campaigns
• Accountable for achieving campaign and business goals
• source and Manage media buying relationships with advertising partners, ad networks and publishers
• Execute campaign Management across existing programs in addition to lead pricing negotiations and execute media buying contracts for new initiatives and optimizing creative, messaging and acquisition landing pages
• Optimize creative, messaging and acquisition landing pages to generate business results tied to KPI’s
• Oversee quality assurance in ad copies, landing pages and sitelinks pre and post launch
• Document and Manage quality assurance and record retention as per the process manual as required for business audit on a quarterly basis
• Manages and tracks Monthly budget and Performance to ensure key Performance indicators are Efficiently met month over month
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 6-10 years of experience in a digital marketing role having acted as an influencer; experience in online paid media, SEO, SEM a plus
• Education:
• Bachelor’s/University degree, Master’s degree preferred
• This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
• Marketing
• Digital & Social Media Marketing
• Full time
• Most Relevant Skills
• Please see the requirements listed above.
• Other Relevant Skills
• For complementary skills, please see above and/or contact the recruiter.
• Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
• If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
• View Citi’s EEO Policy Statement and the Know Your Rights poster.

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Most Relevant Skills

Other Relevant Skills

Preferred Qualifications

• 6-10 years of experience in a digital marketing role having acted as an influencer; experience in online paid media, SEO, SEM a plus
• Bachelor’s/University degree, Master’s degree preferred