Digital Account Manager
Role Overview
The Digital Account Manager combines account management with hands-on digital media expertise to deliver integrated B2B marketing campaigns.
The role manages campaign planning, activation, optimization, client relationships, timelines, budgets, and performance objectives.
Key Skills for This Role
Full Job Posting
About McCorkell
McCorkell is an integrated marketing and communications agency with capabilities across strategy, creative, digital, media, marketing technology, content, events, and customer experience.
The agency delivers integrated campaigns for brands in Australia and the wider APAC region.
About the role
The Digital Account Manager combines account management with hands-on digital media expertise to deliver integrated B2B marketing campaigns.
The role manages campaign planning, activation, optimization, client relationships, timelines, budgets, and performance objectives.
Digital media and client delivery
- Plan, set up, execute, and optimize paid social, paid search, display, and other digital campaigns.
- Use Meta, LinkedIn Campaign Manager, Google Ads, and GA4; manage targeting, campaign structure, budgets, trafficking, tracking, creative specifications, testing, and QA.
- Monitor results and optimize efficiency, engagement, conversions, and lead generation; troubleshoot delivery issues with specialists and media partners.
- Serve as day-to-day client contact, lead WIPs and project meetings, communicate recommendations, manage expectations, and resolve risks.
- Support account planning and growth with the Account Director.
- Translate briefs into campaign requirements, deliverables, timelines, and objectives; coordinate creative, content, data, media, and marketing technology teams.
- Oversee campaign assets, timelines, budgets, approvals, documentation, dependencies, and delivery risks.
- Analyze impressions, reach, frequency, CTR, CPC, CPM, conversions, CPL, and lead quality; prepare reports and actionable client recommendations.
- Monitor spend and pacing, support proposals and estimates, identify out-of-scope work, and contribute to client retention and account growth.
About you
- 3 or more years' experience in digital media, performance marketing, or digital account management, ideally in an agency.
- Hands-on experience planning, setting up, managing, and optimizing paid campaigns; practical experience with Meta, LinkedIn Campaign Manager, Google Ads, and GA4.
- Understanding of paid social, paid search, display, audience targeting, conversion tracking, and campaign measurement.
- Experience managing digital media budgets and optimizing against performance objectives; confidence interpreting data and making recommendations.
- Project management skills to manage multiple campaigns, stakeholders, and deadlines.
- Strong client communication skills, attention to detail, accountability, and a proactive, solutions-focused approach.
- Understanding of B2B marketing, demand generation, and lead generation.
- Bonus: account-based marketing, marketing automation, CRM integration, B2B or enterprise sectors, APAC campaigns, conversion optimization, lead attribution, or marketing-to-sales reporting.
Why McCorkell
- Opportunity to work with leading B2B brands and own digital media campaigns alongside specialists in strategy, creative, content, and marketing technology.
- Benefits include an employee discount and free drinks.
Pay
- Pay is $75,000–$85,000 per year.
Work location
- Work location is in person.
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