Designer (Freelancer)

Company Description

Overview

Technical & Product

• The Designer is responsible for the conceptualising and designing of digital content across a variety of asset types.
• This role will partner closely with a dedicated Digital Content Strategist and collaborate with the media team to deliver high-quality agile digital content.
• This role will allow for ample autonomy to shape the various types of content that is served up to our multiple audiences.
• This Designer will be responsible for the development of all agile content and ensure timely and quality delivery of said content.
• Working independently on “design only” projects
• Producing websites and mobile apps based on wireframes
• Taking care of a project from the concept phase to the realization phase
• Collaborating with other super talented team members

Business Acumen & Operational Efficiency

• Designing and producing online content, including social media, display banners and art direct still/video shoots.
• Collaborating with media teams to ensure that all designs align with the brand image
• Ensuring consistency in designs and content across all company platforms.
• Reviewing product positioning and online marketing content to identify room for improvement
• Working with developers to oversee the smooth implementation of content
• Working from scamps or, on pure design-led projects, creating a range of cross-platform design work. Create designs that drive user acquisition and retention metrics across all channels
• Working collaboratively with Creatives, UX or Developers to deliver digital output of the highest quality and to brief
• Staying up to date with emerging digital trends and culture and using these to make recommendations to SC
• Articulating and presenting creative ideas/treatments

Education and Experience Required

• 3-5 years experience as a Graphic Designer in an agency
• Ability to design overall creative test assets incl. aesthetics, typography, color, brand, iconography, imagery, layout and concept sophistication (Owner of the brand’s VBL – Visual Brand Language/Design Guidelines)
• Work across asset types (static, video, animation); review existing content and identify how to pivot into “testable” assets
• Comfortable challenging content strategist and brand team and asking the right questions to push work forward
• Strong conceptual, composition, photo art direction and ideation skills – digitally native, understand what works in key digital platforms, yet able to think about the overall design and voice to break through anywhere
• Well-versed in best practices for various digital social media deliverables – video and display
• Detail-oriented – very diligent about keeping track of and properly naming files and versions based on the quick turn changes coming out of the daily check ins
• Digital portfolio that showcases a variety professional design projects. The ideal candidate will have digital, social, web, and motion.
• Hands-on experience with creative graphic production design software and image editing software (e.g., InDesign, Photoshop and Adobe Illustrator, After Effects)
• Basic knowledge of HTML and banner development
• Critical Thinking / using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to opportunities
• Ability to manage multiple creative projects
• Have a good understanding of digital design