Deputy Manager - Sales (Human Nutrition)
Role Overview
To drive profitable growth of Human Nutrition business in the South Asia region.
Drive sales growth: Plan sales strategy to achieve agreed sales target and grow sustainably in the defined territory.
Find opportunities: Develop project pipeline with customers, business partners and through collaboration with technical team.
Close profitable deals
Market research: Develop market intelligence covering trends, regulation, competitor and growth opportunities
How Will You Do It:
Lead and execute the India sales strategy to achieve annual revenue, profitability, volume, pricing and selling-cost targets.
Own sustainable business growth across Pharma, Vitamins, Carotenoids, Dietary Supplements, Food Ingredients and Beverages.
Build, qualify and convert a healthy opportunity pipeline through structured opportunity management and clear conversion plans.
Identify and develop new growth spaces in fortification, dietary supplements, healthy aging, sports nutrition and emerging nutrition segments.
Drive profitable growth through value-based selling, differentiated solutions and disciplined pricing.
Develop and execute strategic account plans, customer-specific business solutions and technical value propositions.
Build long-term relationships with key accounts, distributors and relevant decision-makers to strengthen customer loyalty and brand value.
Expand the customer portfolio and grow net sales and profit through effective business and distribution development.
Deliver accurate sales forecasts and relevant market insights to support effective demand, supply and service planning.
Apply customer, product-application and value-chain knowledge to anticipate trends, uncover needs and create commercial opportunities.
Monitor customers, competitors, regulations and market developments, translating intelligence into actionable growth initiatives.
Share customer and market requirements with Regional Product Management to shape portfolio and go-to-market priorities.
Use Sales Excellence tools, CPQ and CRM/Sales Force effectively to improve sales productivity, pipeline visibility, forecast accuracy and execution.
Collaborate with internal stakeholders, particularly SCM/CSO, to ensure smooth order processing and resolve potential order blocks.
Support advocacy, stakeholder engagement and regulatory initiatives, including food fortification topics.
Provide timely reports on sales performance, pipeline, forecasts, pricing and other commercial activities.
Job Skills:
Sales Management.
Key Account Management and Distributor Management.
Business Development.
Basic Technical understanding and support capabilities.
Customer and Market Intelligence.
Usage of AI and Digitalization techniques in Sales. Leverage AI-enabled market intelligence, customer insights and digital sales tools to improve forecast accuracy and opportunity conversion.
Full Job Posting
About The Role:
To drive profitable growth of Human Nutrition business in the South Asia region.
Drive sales growth: Plan sales strategy to achieve agreed sales target and grow sustainably in the defined territory.
Find opportunities: Develop project pipeline with customers, business partners and through collaboration with technical team.
Close profitable deals
Market research: Develop market intelligence covering trends, regulation, competitor and growth opportunities
How Will You Do It:
Lead and execute the India sales strategy to achieve annual revenue, profitability, volume, pricing and selling-cost targets.
Own sustainable business growth across Pharma, Vitamins, Carotenoids, Dietary Supplements, Food Ingredients and Beverages.
Build, qualify and convert a healthy opportunity pipeline through structured opportunity management and clear conversion plans.
Identify and develop new growth spaces in fortification, dietary supplements, healthy aging, sports nutrition and emerging nutrition segments.
Drive profitable growth through value-based selling, differentiated solutions and disciplined pricing.
Develop and execute strategic account plans, customer-specific business solutions and technical value propositions.
Build long-term relationships with key accounts, distributors and relevant decision-makers to strengthen customer loyalty and brand value.
Expand the customer portfolio and grow net sales and profit through effective business and distribution development.
Deliver accurate sales forecasts and relevant market insights to support effective demand, supply and service planning.
Apply customer, product-application and value-chain knowledge to anticipate trends, uncover needs and create commercial opportunities.
Monitor customers, competitors, regulations and market developments, translating intelligence into actionable growth initiatives.
Share customer and market requirements with Regional Product Management to shape portfolio and go-to-market priorities.
Use Sales Excellence tools, CPQ and CRM/Sales Force effectively to improve sales productivity, pipeline visibility, forecast accuracy and execution.
Collaborate with internal stakeholders, particularly SCM/CSO, to ensure smooth order processing and resolve potential order blocks.
Support advocacy, stakeholder engagement and regulatory initiatives, including food fortification topics.
Provide timely reports on sales performance, pipeline, forecasts, pricing and other commercial activities.
Job Skills:
Sales Management.
Key Account Management and Distributor Management.
Business Development.
Basic Technical understanding and support capabilities.
Customer and Market Intelligence.
Usage of AI and Digitalization techniques in Sales. Leverage AI-enabled market intelligence, customer insights and digital sales tools to improve forecast accuracy and opportunity conversion.
What We Look For:
- Education: Bachelors / master’s in Nutrition/ Chemical/ equivalent with MBA (preferred).
- Working Experience: 6 to 8 Years. Techno commercial.
- Technical & Professional Knowledge: Experience in Nutraceutical / Vitamins / Fortification / Pharma. Excellent network within Nutrition / Pharma companies / trade channels.
About BASF
BASF is a leading global chemical company that creates chemistry for a sustainable future, offering solutions across chemicals, materials, industrial solutions, surface technologies, nutrition and care, and agricultural solutions.
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