Demand Generation Marketing Manager

The Demand Generation Marketing Manager is responsible for developing, executing, and optimizing multi-channel marketing programs that drive pipeline growth and revenue. This person owns lead capture and nurture strategy, working closely with Business Development to convert prospects into customers. This role blends strategic planning, hands-on campaign execution, cross-functional collaboration, and performance analysis. The ideal candidate is analytical, creative, and comfortable operating in a fast-paced, growth-oriented environment.

Develop and execute end-to-end inbound and outbound campaign strategy

Deploy campaigns across multiple channels including email, paid media, SEO, webinars, events, and social media

Build and optimize automated lifecycle workflows that move prospects through the buyer’s journey

Collaborate with Business Development to ensure lead quality and establish SOPs that accelerate pipeline

Define success metrics, track campaign performance, and provide reporting using marketing automation and analytics tools

Partner with subject-matter experts and creative and digital teams to produce assets that support demand generation initiatives

Monitor industry trends, competitor activity, and market dynamics to inform strategy

Maintain data quality and consistency across marketing systems and workflows

Perform additional duties as assigned

Bachelor’s degree in marketing, business, communications, or a similar field, with a master’s degree considered a plus

5–7 years of experience in a dedicated demand generation or growth marketing role, preferably in a B2B environment

Strong experience with marketing automation (e.g., Marketo, HubSpot, Pardot) and CRM platforms (e.g., Salesforce)

Advanced proficiency in data analytics tools to evaluate campaign ROI

Understanding of paid acquisition channels and SEO best practices

Proven success managing multi-channel demand generation campaigns

Strong communication, project management and organizational skills including copywriting skills

Preferred experience launching and scaling Account-Based Marketing programs

YA Group is an international professional services organization providing forensic consulting, engineering, risk mitigation, and related services. Founded over 25 years ago as a property damage consulting firm, YA has expanded through organic growth and strategic acquisitions. Today, YA has over 800 professionals dedicated to excellence, partnership, and driving innovation.

Please be vigilant against fraudulent recruitment attempts. YA will never ask for personal financial information (such as bank account numbers or identification numbers) via social media or chat-based apps. We also will not request money for the purchase of business equipment or conduct interviews solely via text message.

All official email communications regarding your application will come from [email protected] or directly from a member of our talent team using an @yagroup.com domain name.

If you suspect any fraudulent activity, please contact us directly at [email protected] .

As part of our recruitment process, we may use AI-assisted tools to support candidate screening and evaluation. These tools are designed to assist—rather than replace—human decision-making, and all employment decisions are made by our recruiting team in accordance with applicable laws and our commitment to equal employment opportunity. Where required by law, we will provide additional information about the use of these tools, including their purpose, and offer alternative processes or accommodations upon request.