Demand Generation Manager
Role Overview
Motive is looking for a hands-on Demand Generation Manager to build and execute integrated marketing programs that increase market engagement, generate qualified leads and contribute to pipeline across our portfolio.
Reporting to the Director, Global Marketing, this role will turn go-to-market priorities into coordinated campaigns across digital, content, email, events, webinars, account-based marketing and sales activation.
The successful candidate will be both strategic and hands-on.
They will be comfortable building campaigns directly in HubSpot, developing campaign briefs and content, working with agencies and internal teams and using data to continuously improve performance.
This is a portfolio-wide role requiring close collaboration with Sales, Product, Customer Success and external partners.
Key Skills for This Role
Full Job Posting
Skills and Experience
- 5+ years of B2B demand generation or integrated marketing experience, preferably within SaaS, enterprise software, telecom or another complex technology market.
- Demonstrated experience building and executing multi-channel demand generation campaigns.
- Strong working knowledge of HubSpot or a comparable marketing automation platform.
- Experience with account-based marketing and targeted enterprise campaigns.
- Strong understanding of digital marketing, email, landing pages, nurture programs and website conversion.
- Experience developing or briefing content across multiple stages of the buyer journey.
- Experience supporting B2B events, webinars or field marketing programs.
- Comfortable working with CRM, campaign analytics and reporting tools.
- Strong written communication skills and the ability to simplify technical subject matter.
- Experience managing agencies or external marketing partners.
- Comfortable working with Sales, Product and technical subject matter experts.
- Preferred Experience
- Experience marketing software or technology to communications service providers, broadband operators or mobile operators.
- Experience with HubSpot CMS.
- Experience with Power BI, Domo or comparable reporting tools.
- Experience developing customer case studies and advocacy programs.
- Experience working across long, complex enterprise sales cycles.
- What Success Looks Like
- Increased qualified engagement and lead generation across priority campaigns.
- Stronger conversion from marketing response to sales opportunity.
- Improved website and campaign conversion performance.
- More consistent use of customer proof throughout Motive's marketing.
- More effective event and webinar follow-up.
- Clear visibility into which programs are contributing to pipeline.
- Key Competencies:
- Exceptional written and verbal communication skills, with a keen sense of how to tell stories that resonate with each buyer persona.
- Creative with a keen eye for design
- Confident yet humble, curious learner who is always open to new ideas
- Team player – ready to work across functions with people at all levels of the organization.
- Self-Starter – able to set their own daily work tasks and deliver results without daily supervision.
- Proactive, quick learner – Takes the initiative to reach out to others and learn new things.
- Energetic and creative, with an exceptional attention to detail.
- Travel may be required as the role develops
- Remote: Ontario, Canada
Qualifications
- 5+ years of B2B demand generation or integrated marketing experience, preferably within SaaS, enterprise software, telecom or another complex technology market.
- Demonstrated experience building and executing multi-channel demand generation campaigns.
- Strong working knowledge of HubSpot or a comparable marketing automation platform.
- Experience with account-based marketing and targeted enterprise campaigns.
- Strong understanding of digital marketing, email, landing pages, nurture programs and website conversion.
- Experience developing or briefing content across multiple stages of the buyer journey.
- Experience supporting B2B events, webinars or field marketing programs.
- Comfortable working with CRM, campaign analytics and reporting tools.
- Strong written communication skills and the ability to simplify technical subject matter.
- Experience managing agencies or external marketing partners.
- Comfortable working with Sales, Product and technical subject matter experts.
- Experience marketing software or technology to communications service providers, broadband operators or mobile operators.
- Experience with HubSpot CMS.
- Experience with Power BI, Domo or comparable reporting tools.
- Experience developing customer case studies and advocacy programs.
- Experience working across long, complex enterprise sales cycles.
- What Success Looks Like
- Increased qualified engagement and lead generation across priority campaigns.
- Stronger conversion from marketing response to sales opportunity.
- Improved website and campaign conversion performance.
- More consistent use of customer proof throughout Motive's marketing.
- More effective event and webinar follow-up.
- Clear visibility into which programs are contributing to pipeline.
- Exceptional written and verbal communication skills, with a keen sense of how to tell stories that resonate with each buyer persona.
- Creative with a keen eye for design
- Confident yet humble, curious learner who is always open to new ideas
- Team player – ready to work across functions with people at all levels of the organization.
- Self-Starter – able to set their own daily work tasks and deliver results without daily supervision.
- Proactive, quick learner – Takes the initiative to reach out to others and learn new things.
- Energetic and creative, with an exceptional attention to detail.
- Travel may be required as the role develops
- Remote: Ontario, Canada
Preferred Qualifications
- Preferred Experience
About Motive
Public Canadian software holding company acquiring and growing communications and media software businesses worldwide.
Visit company websiteApply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Motive
Red Team Security Engineer
, USA
Who we are: Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their
Sr Technical Program Manager
, USA
Who we are: Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their
Customer Marketing Specialist (Austin TX - hybrid)
Austin, USA
Who we are: Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their
Security Engineer, Device/Hardware
Austin, USA
Red Team Security Engineer
, USA
Sr Technical Program Manager
, USA
Customer Marketing Specialist (Austin TX - hybrid)
Austin, USA
Product Manager
, IND
Senior Marketing Operations Specialist
, USA
Mid-Market Account Executive, Networks
, USA
Red Team Security Engineer
, GBR