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indeed

Decision Science Analyst

Kobie Marketing
Detroit, USA
Full-time
Onsite
Discovered 1 weeks ago
Customer analyticsMarketing analyticsCRMCustomer segmentationRFM analysisCluster analysis

Full Job Posting

About the role

This client-facing, hands-on role uses loyalty data to find actionable insights and help shape clients’ strategic direction.

The team creates real-time dashboards and works with customer data, marketing techniques, mathematics, and statistical methods.

Kobie describes its work arrangement as remote-friendly and says teammates have the freedom to work remotely.

How you will make an impact

  • Deliver data-driven customer insights for client loyalty programs, collaborating with Strategy and Client Services teams.
  • Build and maintain audience lists for CRM campaign execution and engagement goals.
  • Recommend actions based on complex data and an understanding of client strategy, success criteria, and program objectives.
  • Develop data visualizations and narratives for internal and external stakeholders.
  • Collaborate with Data Engineering and Business Intelligence teams on tools, models, and data sources.
  • Create learning agendas, test plans, and attribution solutions to maximize KPIs such as incremental ROI and LTV.
  • Manage workflow, scope, and prioritization of client requests and company investments.

What you need to be successful

  • Two to four or more years of relevant customer analytics and/or marketing/CRM experience.
  • Ability to tell stories with data and influence senior stakeholders with insights and recommendations.
  • Familiarity with tools such as Tableau, Power BI, or Sigma.
  • Demonstrated success using customer segmentation methods such as RFM, cluster analysis, and regression modeling for targeted marketing.
  • Project management skills and experience handling multiple projects.
  • Bachelor’s degree in Statistics, Marketing, Economics, or Computer Science.
  • Python and SQL programming experience preferred.
  • Master’s in Statistics, Economics, or Applied Mathematics, or an MBA, preferred.
  • Marketing and loyalty principles proficiency preferred.

Work arrangement and travel

  • Kobie describes itself as remote-first and offers teammates the freedom to work remotely.
  • Periodic travel may be required for business objectives, team collaboration, client engagements, training, and company events; candidates should be willing and able to travel as needed.

Benefits

  • Flexible time off, nine company-wide holidays, and benefits supporting growth, development, and personal well-being.

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