Data Strategy & Platforms Associate Manager
Role Overview
Lead teams and clients in shaping and delivering customer-centric data strategies to transform marketing, sales and service performance.
Define strategic direction, architect scalable solutions and oversee implementation of customer and marketing data platforms across complex organisations.
The role is part of Song Data & AI and is listed for London and Manchester.
Key Skills for This Role
Full Job Posting
Role overview
Lead teams and clients in shaping and delivering customer-centric data strategies to transform marketing, sales and service performance.
Define strategic direction, architect scalable solutions and oversee implementation of customer and marketing data platforms across complex organisations.
The role is part of Song Data & AI and is listed for London and Manchester.
Key responsibilities
- Lead enterprise data strategies across marketing, sales and customer experience, and lead data-product strategy, roadmaps and value realisation.
- Define and prioritise customer data products and use-case roadmaps; define integration patterns across CDP, CRM, PIM, DAM, CMS and marketing automation platforms.
- Manage multidisciplinary teams and client stakeholders; oversee delivery quality and alignment between business objectives and technical execution.
- Partner with technical architects on cloud-native data architectures supporting customer 360, audience management and advanced analytics.
- Advise senior clients, define KPIs and value-tracking frameworks, and facilitate workshops and executive steering sessions.
- Manage risks, resolve delivery challenges and drive client satisfaction.
Required skills and experience
- Experience in customer data strategy, Martech, CRM or data transformation.
- Hands-on experience with CDP, CRM, PIM, DAM, CMS and marketing automation platforms.
- Strong knowledge of Martech and Adtech ecosystems and understanding of segmentation, personalisation, decisioning and predictive analytics.
- Understanding of cloud data platforms, such as Azure, GCP or AWS, and data engineering concepts.
- Exceptional communication skills and ability to influence senior stakeholders.
Preferred background
- Experience in marketing, media or creative organisations, consultancies, or marketing or sales departments is preferred.
Rewards and benefits
- Total rewards include a competitive basic salary, annual performance bonus, opportunities to acquire equity and health and wellbeing benefits.
- Benefits include 30 days of leave, three volunteering days, flexible and family-friendly work policies, pension and financial wellbeing support.
- Other benefits include private healthcare, mental wellbeing support, an employee assistance programme, career development, counselling and parental leave.
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