Data Scientist, MMM Exp (8+ Yrs)

Job Description

Responsibilities

• Lead the development and implementation of Marketing mix models and other Business Intelligence solutions such as Forecasting solutions, Research Analytics for our clients.
• Work closely with clients to understand their business objectives, data requirements, and marketing challenges.
• The candidate will be responsible for Client Communication, Client Satisfaction and Client Management throughout the project.
• Design and execute data collection, cleansing, and analysis processes to gather relevant inputs for the models.
• Utilize statistical techniques and advanced analytics tools to develop robust market mix models that accurately measure the impact of various marketing channels on business outcomes.
• Interpret model results and translate complex findings into actionable insights and recommendations for clients.
• Collaborate with cross-functional teams, including data scientists, analysts, and client stakeholders, to ensure successful project delivery.
• Stay up-to-date with industry trends, best practices, and emerging methodologies in marketing analytics and market mix modelling.
• Provide thought leadership & initiatives, including white papers, articles, and conference presentations, to showcase our expertise in analytics solutions.

Required

• 8 to 10+ Years previous work experience as a Data & Analytics professional in areas related to consumer, research, and marketing analytics. Market Mix Modelling experience is a must.

Location

• India (work from home is possible) or from our offices in Bangalore & Pune.
• UAE (Dubai) as an alternative

Qualifications

• Master s degree in Statistics, Economics, Mathematics, Marketing, or a related field.
• Minimum of 10 years of experience in marketing analytics, with a focus on market mix modelling and attribution modelling.
• Proficiency in statistical analysis tools and programming languages such as R, Python, SPSS or SAS. Qualification in Dataiku tool would be an added advantage.
• Strong understanding of research and marketing principles, including digital marketing channels, traditional media, and promotional strategies.
• Excellent communication skills, with the ability to effectively present complex concepts to non-technical audiences.
• Proven track record of successfully delivering analytics projects and driving business impact.
• Experience working with clients in the GCC region, particularly in the UAE market, is preferred.
• Ability to work independently and collaborate effectively in a fast-paced, dynamic environment.