Data Scientist - Database Marketing
Skills
About This Role
About the Position:
Wynn Al Marjan Island is looking for a Data Scientist to join our Database Marketing team.
The primary duties and responsibilities of this role are:
Build, maintain and optimize predictive models for the Gaming Marketing Campaigns
Prepare datasets for modeling: cleaning, transforming, feature engineering, and validating data sources
Maintain documentation for model inputs, business rules, and assumptions
Support campaign operations by producing analytical variables, flags, segments, and model driven attributes
Perform ad hoc analysis to support marketing decision making
Build and maintain performance dashboards and recurring reports for Models and Campaigns performance
Work with the Campaign Manager to ensure model outputs are correctly used during targeting and list creation
Collaborate with Loyalty Marketing and other business units to understand their data needs and provide analytical support
Assist in test and learn initiatives (eg., A/B tests, offer calibration) through proper setup and data preparation
Perform checks to identify anomalies, missing data, or unexpected trends
Keep analytical workflows organized, reproducible, and documented
Summarize findings clearly for non-technical stakeholders
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