Data Analyst
Role Overview
TBWA\Canada is looking for an avid Data Analyst for an exciting career in media and advertising.
The Data Analyst will work with a client that is one of the top automotive companies in Canada.
The role focuses on uncovering key business insights and solving complex creative problems with the power of data.
Key Skills for This Role
Full Job Posting
Role Overview
TBWA\Canada is looking for an avid Data Analyst for an exciting career in media and advertising.
The Data Analyst will work with a client that is one of the top automotive companies in Canada.
The role focuses on uncovering key business insights and solving complex creative problems with the power of data.
What You'll Do
- Work closely with business stakeholders to understand business requirements; find and analyze appropriate data sources and provide data-driven solutions to key business problems.
- Help build, maintain, and improve the data pipelines and data warehouses that power the team's reporting and analysis.
- Support the development and maintenance of media optimization models such as market mix models and media investment planning, working alongside senior analysts.
- Help maintain and enhance existing machine learning models, and monitor and analyze their performance on an ongoing basis.
- Contribute to audience and ad campaign planning and measurement solutions on a proprietary data platform.
- Work closely with media, strategy, and creative teams in an agency setup to provide overall data analytics support for planning and executing media campaigns.
- Develop and maintain strategic business performance Tableau dashboards.
- Analyze competitive landscape and provide regular share of voice and share of market analyses and projections.
- Explain results of complex data solutions and advanced models to a broad business audience through data visualization and executive presentations.
What You Bring
- Curiosity and attention to detail.
- 2-3 years of experience in data analytics or data science, ideally in a media or marketing environment.
- Fluency in SQL and Python & MS Excel.
- Fluency with data, analytics, and visualization technologies (we use SQL, Python, Tableau).
- Experience in media agency or marketing is a strong plus.
- Knowledge of media mix modeling, multi-touch attribution and other forms of ROI modeling.
- Experience with Google Marketing Products (GA360/4, DV360, SA360, GOOGLE ADS, CM360).
- Ideal candidate would have: University Degree in Engineering/Computer Science/Mathematics/Statistics/Operations Research or a quantitative field.
Compensation
- The salary range for this position is $75,000-$85,000 per year.
- Compensation will be determined based on qualifications, relevant experience, and internal equity.
About TBWA\Canada
TBWA is The Disruption Company, a global agency collective of 10,000+ creative minds operating in over 80 countries.
Named one of the World's Most Innovative Companies by Fast Company four years in a row.
TBWA\Canada develops strategies, advertising and brand experiences for some of the world's most iconic brands, with offices in Toronto, Edmonton and Montreal.
Diversity, Equity, Inclusion, and Belonging (DEIB) are core values; the company is committed to a diverse workforce and an inclusive and equitable workplace.
Application Notes
- TBWA\Canada uses artificial intelligence (AI) tools to support parts of the hiring process, such as enhancing job postings and analyzing resumes.
- Only shortlisted candidates will be contacted for this role.
- Interviews are conducted in person or via web conferencing (Zoom or Microsoft Teams only), not through text or messaging apps.
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