Data Analyst - Bilingual
Role Overview
The Data Analyst tracks, analyzes, and translates General Motors' social data into performance narratives and campaign optimizations.
The role establishes measurement framework standards, monitors community sentiment, and measures campaign business impact.
Key Skills for This Role
Full Job Posting
Role overview
The Data Analyst tracks, analyzes, and translates General Motors' social data into performance narratives and campaign optimizations.
The role establishes measurement framework standards, monitors community sentiment, and measures campaign business impact.
Responsibilities
- Deliver project-based performance reports across brands weekly, monthly, quarterly, and annually.
- Evaluate boosted paid social content to inform media and strategy decisions.
- Build analytics dashboards and campaign wrap decks to demonstrate ROI to client stakeholders.
- Track audience sentiment, brand health, and emerging conversations through social listening.
- Identify real-time community engagement trends and flag potential brand risks.
- Collaborate with client and agency partner teams on quarterly performance presentations.
- Recommend data-backed improvements to publishing calendars, posting cadence, and creative formats.
What you'll bring
- 2–4 years of data analytics experience focused on social media channels and digital marketing metrics.
- Proficiency in social listening, analytics tools, and reporting platforms; examples include Brandwatch, Meltwater, Sprout Social, and native platform analytics.
- Native fluency in French and English with deep knowledge of Quebec culture.
- Strong analytical ability to turn raw numbers into strategic narratives.
Work arrangement
- The posting describes a hybrid work environment.
Compensation
- Salary is $65,000–$70,000 per year; final compensation depends on experience, skills, scope, internal equity, and business needs.
Benefits
- The posting mentions competitive compensation and benefits, mental health benefits, employee perks, growth and training opportunities, and no client meetings on Mondays.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Rethink Canada
Social Strategist - Bilingual
Toronto, CAN
Rethink is seeking an experienced social strategist to shape social strategy and content across General Motors brands. You’ll develop channel plans, guide creative and paid-social approaches, and turn performance data in
PR Manager
Toronto, CAN
Coordinator (Social)
Toronto, CAN
Analyste de données (EN/FR)
Montréal, CAN
Gestionnaire de communauté
Montréal, CAN
Social Strategist - Bilingual
Toronto, CAN
Stratège médias sociaux
Montréal, CAN
Content Creator
Toronto, CAN
Account Director, Social & Content
Toronto, CAN