D2C Manager
Develop and execute D2C strategy, manage P&L, enhance online shopping experience, and utilize data insights for customer retention in e-commerce.
Skills
About This Role
Overview
- Your key responsibilities will be to:
- Develop and execute the D2C strategy, managing the P&L to ensure profitable growth and setting ambitious goals for the Middle East market.
- Create and lead a dynamic e-business animation plan, driving traffic through search, paid media, and CRM to fuel sales and expand our customer base.
- Ensure a premium, seamless online shopping experience by implementing unique content, services, and functionalities that reflect SkinCeuticals' medical-aesthetic positioning.
- Analyze D2C data and consumer insights to make data-driven decisions, identifying opportunities to increase customer lifetime value.
We Are Looking For
- We are seeking a strategic and data-driven individual with strong D2C e-commerce experience, ideally in the beauty sector.
- You are a natural collaborator with a clear vision for creating exceptional online consumer experiences.
- You have:
- A relevant degree and proven experience in building and executing e-commerce or D2C strategies.
- Fluency in English: Arabic is a must
- e-Commerce Management: Proven ability to manage an e-commerce P&L and drive business performance.
- Data Driven Business & P&L Steering: Strong analytical skills to monitor KPIs, derive insights, and steer business decisions.
- Audience Strategy & 1st Party Data Management: Expertise in CRM and using first-party data to acquire and retain customers.
- Digital technology expertise and trend knowledge
- Media planning & KPI s
- CRM strategy and execution
What s In It For You
- A place for you to leave your comfort zone and grow beyond your potential (here, you ll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there s no sitting on the sidelines at L Or al
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference
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