Customer Success Specialist

About This Role

About SiFi: SiFi is a rapidly growing B2B Fin-Tech company transforming expense management for businesses in Saudi Arabia. As a licensed EMI from the Saudi Central Bank, we empower companies with innovative tools to simplify finance management.

Position Overview The Customer Success Associate plays a key role in driving customer adoption and engagement on the platform. This role focuses on ensuring customers successfully activate, use, and gain value from the product. Acting as the first point of contact for new customers, the associate supports onboarding, provides proactive assistance, and helps identify opportunities to increase platform utilization. The role works closely with Customer Success Managers to deliver a seamless post-onboarding experience that builds long-term satisfaction and retention.

Primary Responsibilities

• Support customer onboarding by guiding users through account setup, feature activation, and best-practice workflows
• Proactively monitor customer activity to ensure adoption milestones (accounting integration, receipt forwarding, team budgets, etc.) are achieved on time
• Respond to customer inquiries via email, phone, and chat, ensuring quick resolution and a smooth user experience
• Identify customers who show low engagement or adoption risk and flag them for intervention by the Customer Success Manager
• Gather and document customer feedback, usage patterns, and feature requests to help improve product experience
• Assist in developing and maintaining knowledge base articles, FAQs, and training materials to support self-serve adoption
• Support the delivery of training sessions, demos, and webinars to drive product awareness and feature utilization
• Maintain accurate and up-to-date customer records and engagement notes in the CRM
• Generate adoption and engagement reports to support Customer Success team performance tracking
• Collaborate with Sales, Product, and Support teams to enhance the overall customer lifecycle experience

Requirements Basic Qualifications

• Bachelor's degree in Business, Communications, or a related field
• Strong communication and interpersonal skills, both written and verbal
• Basic understanding of customer success and product adoption principles
• Proficiency in Microsoft Office and familiarity with CRM systems (e.g., Zoho, HubSpot, Salesforce)
• Ability to learn quickly and explain technical features in simple, actionable terms
• Strong problem-solving skills and attention to detail
• Excellent organizational skills and ability to manage multiple customers simultaneously

Preferred Qualifications

• Prior experience in a customer-facing or onboarding role, ideally within a SaaS or fintech company
• Familiarity with customer success metrics (e.g., activation rate, feature adoption, health score)
• Understanding of project or account management principles
• Experience using customer support or engagement tools (e.g., Intercom, Zendesk, Freshdesk)
• Knowledge of the fintech or financial services ecosystem
• Arabic & English Speakers are a MUST.