Customer Marketing Manager (Remote Canada)

Role overview

Key responsibilities

• Own a customer marketing strategy with priorities, campaign calendars, and measurable business outcomes.
• Create case studies, testimonials, reviews, references, and customer stories from customer results.
• Develop lifecycle communications and gifting to deepen engagement and reinforce client value.
• Use signal tracking to identify job changes and buying signals, then reconnect with customer champions and past customers.
• Partner with client services and sales on renewals, account growth, cross-sell, upsell, referrals, and coordinated outreach.
• Use account-mapping and customer and partner overlap data to find warm introductions.
• Maintain customer advocates and match references to relevant sales opportunities.
• Run referral campaigns, manage incentives and follow-up, and measure pipeline and revenue contribution.
• Own targeted outreach and nurture campaigns for customer champions, past customers, and relevant prospects.

Experience and background

• Proven customer marketing, lifecycle marketing, or related growth experience with ownership of retention, advocacy, or expansion programs.
• B2B marketing experience; agency, professional services, or B2B SaaS experience is ideal.
• Experience with advocacy programs and case studies, testimonials, or sales enablement content.
• Hands-on segmented email and nurture campaign experience, from audience selection and copywriting through execution and reporting.
• Experience partnering with sales and client-facing teams to turn customer insight into campaigns and revenue opportunities.
• Comfort with Salesforce, HubSpot, marketing automation, and sales engagement platforms; signal tracking and account mapping familiarity is a plus.

Core competencies

• Connect customer stories and lifecycle strategy to retention, pipeline, and revenue.
• Set goals, interpret performance data, and test ways to improve results.
• Build alignment across teams and turn ideas into coordinated, repeatable programs.
• Use AI thoughtfully for research, personalization, and execution while maintaining accuracy and a natural voice.

Compensation and benefits

• The company has a set living wage; actual salary may vary based on job-related skills, experience, and compensation practices.
• Benefits include medical, dental, vision, disability, and life insurance; mental and physical wellness resources; and paid parental leave.
• Other benefits include unlimited PTO with a two-week minimum, company holidays, a year-end recharge, a 401(k) match, an annual bonus, and a company retreat.

Work environment

• The role can operate 100% virtually from a home office; the company describes itself as remote-first.
• For global locations, candidates must have current work authorization and permanently reside in a country where the company has an established business.
• The role requires laptop and software use, extended stationary periods, communication access, and reliable internet.